Month: October 2013

High Traffic Academy Video # 2 The Best Way To Sell Clickbank Products (full video review) Of How to Sell ClickBank Products

How to sell clickbank products is always an interesting question ..

9 Ways To Create an Information Product With ZERO Expertise

Will and I have been putting the finishing touches on the book for SelfMadeU (I talked about it’s conception in The Birth of a Product) and felt compared to share a section on information product creation with you. The following is from the “Money” section where I give a bunch of methods for procuring that potentially slippery stuff. This is part of the bit on information products that I had a ton of fun putting together (and using).  What do you think of it? I’d love to get your feedback in the comments!

you don’t even have to steal – just ask

You don’t need to be an expert [insert topic/skill/anything]  to teach others about [insert topic/skill/anything]. There’s another option: you can channel the experts! Compiling the expertise of others has the following benefits:

  1. You get to create a product you can sell for a bunch of money without knowing anything about the subject.
  2. You can get access to talk with fascinating people that you wouldn’t necessarily be able to spend time with otherwise.
  3. You can use the following of those experts to help sell your product.
  4. You can gain skills and knowledge from some of the smartest people in the field.
  5. You can build a product much more quickly by gathering information than producing it all yourself.
  6. It’s natural to create audio and visual content that sells at a premium to written words.

Pretty compelling, huh?

I’d like to emphasize the importance of the sixth point – audio and visual content sells at a premium to written words. Having an audio version of an ebook will often allow you double it’s price. Adding video to your course or product can boost the price hundreds of dollars. Pricing a product is a whole other topic so I don’t want to dive in too deep here but keep in mind that getting as much video as possible will boost the value of your product.

Pick one (or more) of these nine methods for creating an information product below and make the damn thing!

  1. Interview experts. Record the interviews (audio or video) and then transcribe them. You can also hire someone to transcribe them cheaply using a service likeAmazon’s Mechanical Turk. Now take everything and organize it into a useful product! You will want to extensively interview each person to get specific action-steps that will make the core of your product. Be brave in seeking out your experts – you would be amazed at the people that would be grateful to give an interview. Doctors, college professors, PhDs, businesspeople, authors are all flattered when somebody is interested in what they have to say. Especially authors! They need to sell more books, they need their idea to spread, so help them!
  2. Buy Private Label Rights (PLR) products and revamp them.  These are all products that you can buy, learn from, and then resell. You could buy an ebook that somebody else wrote, re-design it, and then sell it as your own (with your name and picture on it). You could read an ebook and create an audio book out of it. You could buy a bunch and then bundle them. What I’m saying is you can do whatever you want to with them. Check out for some ideas.
  3. Adapt a successful ebook into another language. Hire a translator and resell that thing! Ebooks are becoming a massive market in the world’s most massive market – China.
  4. Steal bits of expertise. Go to a site like and steal bits and pieces from 60 or so articles. This isn’t illegal as long as you keep the author’s “resources box” at the bottom of the piece. You are going to want to use small chunks of information from each piece and in different places. Then go to YouTube and find relevant videos to spice up your ebook. Create a PDF out of the thing and start selling it.
  5. Find popular questions and answer them. Create a questionnaire for your target market asking them about the most frustrating problems they’re having. You can do this by creating a page with some content on it then putting a questionnaire at the bottom. After you have 10 or so popular questions go research them and write the answers. If you’re a true lazy ass – or just efficient – you can hire someone at,,, or similar sites to research and write the answers.
  6. Set up and record a webinar or teleseminar.  Remember that video is ideal. Invite two to three experts. If you use GoToMeeting you can allow participants to ask questions. Have the whole thing transcribed and then put it into a format you could sell.
  7. Film a seminar. You probably aren’t the point of throwing a seminar on your topic yet. However, you could find somebody who is. Then offer to film it and create a product out of what you’ve made.
  8. Screen capture your skills. If there is a skill you have that you can teach people on the computer then record it! You can quickly create a product of you talking your way through any activity on the computer. You can use a free product like or pay for something more professional.
  9. Create an audio course. In six hours of talking you will speak more than 50,000 words – that’s a lot. It takes me six hours to write 8000 words on a good day. The quality may not be the same but the power of speed is most definitely there.

There is a ton of value in putting form to knowledge. Leonard Peikoff’s Objectivism: The Philosophy of Ayn Rand is a great example of this. Rand, the author of Atlas Shrugged, never brought all of her philosophy into one non-fiction volume. While Atlas Shrugged was her magnum opus and supposedly included everything you would ever want to know about Objectivism (her philosophy) it was a novel at the end of the day. Peikoff came along and made his work giving form to her philosophy.

At the end of the day, “everything is a remix“, so don’t be afraid to give old information new form. It can be of great value to you – and great value to us.

Which of these is most exciting to you? Do you have any ideas that aren’t on the list? Post a comment and let us know!

learn and mix and share and learn and mix and share!

How To Make a WordPress Website – AMAZING!

Learn how to create a $2500 wordpress website in 1 hour step by step with no knowledge of how to make a website necessary. This tutorial will show you each step how to build a website from getting hosting and installing wordpress to choosing a theme and creating a logo.

# of viewers in YOUTUBE 1.4 mln. !!!

7 Mistakes That Hurt Your Email Relationship Building Efforts

People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list.

Mistake #1. You don’t use double opt-in

Double opt-in means that after someone subscribes, they get an email with a confirmation link ensuring they want to receive email communications from you.

While you do get a little less subscribers, you actually get people you want on your list. People who click the confirmation link are dedicated and interested enough to complete the subscription process. This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints.

My own personal experiments have shown that if your lead magnets is attractive enough, you’ll get pretty much the same number of subscribers as compared to single opt-in. When I switched T1Q over to double opt-in, I got maybe 5% less subscribers, but open rates shot up three times.

My hypothesis is that by having to work a little bit harder to join the list (one additional intentional click), there’s more engagement and thus you’ll get a larger stake in their mindshare.

Mistake #2. You think more interaction is better

First off, interactions don’t build relationships unless you have shared values. Talking to somebody you have nothing in common with does not make you closer (in fact, you just get more and more annoyed).

So it all starts with common interests and shared values. Once this is place, you can proceed to interactions. However, interactions don’t build relationships.

Even so, there’s no real correlation between interactions with a customer and the likelihood that he or she will become your loyal customer and a brand champion. Still, too many marketers behave as if there is a continuous linear relationship between the number of interactions and share of wallet. That’s why you see many brands sending customers over 300 emails annually (#overkill).

Image source

What you need to know is that  consumers suffer from cognitive overload. They’re bombarded with messages and choices. The best thing you can do to your business is tokeep everything simple.

Instead of relentlessly bombarding customers with emails and demanding their attention, treat the attention you do win as precious. Don’t waste the attention on a message that doesn’t add value.

Before sending out an email, ask yourself whether it’s going to reduce the cognitive overload consumers feel? If not, don’t send it. There is no universally best frequency to send emails to your list. You have to test it.

How to figure out the best email frequency

The simplest way to test email frequency is this:

  1. Set up 2 email lists (A and B).
  2. A/B test your email subscription forms, so that 50% of the subscribers are added to list A and the other half to list B. Forms itself can be identical.
  3. Now send different amount of emails to each of those lists (e.g. once a month to A and 4x / month to B).
  4. 3 months (and/or later) down the line check the stats: compare average open rates, clickthroughs, unsubscribe rates and if you can, most importantly look at the sales figures.

Mistake #3: You don’t know why people unsubscribe

This has been studied a lot. Long story short, people unsubscribe from email lists for 2 main reasons:

  1. irrelevant or boring content (e.g. mainly sales promos),
  2. too many emails.

That’s it. Hence 2 rules for you to ensure a long email relationship:

  1. Email only when you’ve got interesting stuff to say. Don’t send for the sake of sending.
  2. Don’t send too often. More than once a week might be too much (with some exceptions).

Mistake #4: You think using the subscriber’s name is personalization

I’m sure you receive plenty of “Hello, [YOURNAME]” type of emails. Do you feel personally touched? Didn’t think so. Internet is filled with email marketing articles from 2006 saying you should personalize emails with subscriber names. Whoever says that today is just re-hashing the old mantra.

According to a new study some 95% of customers respond negatively when an email starts off with a greeting that includes their name. The study drew from 10 million marketing emails sent to 600,000 customers. That’s a decent sample size. So stop doing it.

Not very personal:

Not very personal, is it?

Even when every now and then using people’s name in the subject line might boost your open rates, they will be disappointed when they see it was actually not a personal email.

People are not idiots. They know the difference between actual personal emails and masspersonalization customization. Don’t try to fake being personal when you’re not.

Nobody expects you to email every subscriber manually anyway. True personalization is about relevant content. The more you can segment your list and send tailored emails to each segment, the better.

Mistake #5: You follow the rule of seven

All over the internet you will find websites stating this in one wording or another:

A prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

It’s referred to as The Rule of Seven. It’s a myth.

The truth is that there is no research to back this up. It’s a well-spread rumor. It’s an attractive idea and you want it to be true, since it’s a shortcut, a sure thing to do to help you to improve your marketing efforts.

It originates from the late internet marketer Corey Rudl who made this observation about his own business, and started to promote it. He even suggested the following schedule:

  • Immediate response
  • 3 day follow up
  • 7 day follow up
  • 2 week follow up
  • 1 month follow up
  • 2 months follow up
  • 3 month follow up

It’s outright silly to think this schedule is the holy grail of email marketing, or that a marketing observation from pre-2005 era would carry much weight today or that one size fits all.

Do your own testing and don’t assume anything about the magic number 7.

Mistake #6: You stop talking to subscribers once they buy

Relationship doesn’t end with the purchase, in fact it should be the opposite. Too often businesses focus on building relationships with potential customers, and ignore the existing ones.

Since it’s so much easier to sell to existing customers than new ones, I say that’s where your main focus should be at.

You won’t build a relationship strong relationship with emails only. You need them to actually use your products and services, and benefit from them. Once they do and you keep adding more value via email, you’re on your way to creating champions.

I like how Olark is starting the relationship over email. Once you sign up, you get this email from them:

Hi – I saw you just signed up for, let me know if there is anything I can do to help


It’s short and feels personal. Could have been even sent manually, but you never know 🙂

In any case, the very best thing you can do after they sign up / buy is to continue talking to them. Educate them about your product, give them know-how to get the maximum out of it.

Further reading:

Mistake #7: Your emails don’t add value

There’s no magic sauce to relationship building. Relationships get built over time by adding value to each other, just like in real life. This value can be many things – teaching and educating, entertaining and informing.

A guy that works in an email marketing company told me this story. He was reviewing the promo email his client wanted to send out and saw it’s a totally dull offer. “Would you yourself want to buy this?”, he asked the client. “Oh… so you mean it should be something people are interested in?”

True story, and not very uncommon. What happens is that marketers send out newsletters and promo emails that don’t add value to their subscribers. The results is that they will sooner or later unsubscribe, and that’s that.

If I had only one tip for building relationships over email, I’d say be insanely useful/cool/entertaining and you’ll do all right.

10 Online Business Ideas

concepts, lightbulb, light bulb

In today’s wireless world, it’s easier than ever to launch an Internet-based business. You can reach a wide national – sometimes international – client base and work from anywhere, armed with only a basic knowledge of website maintenance and a knack for communication. If you’re ready to take the plunge into becoming an online entrepreneur, we’ve got 10 ideas to help you get off the ground.

1. Web design – Have you ever been turned off by a business’s generic-looking website layout? If you know some HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. You can put your skills to good use for business owners who want to take their online presence to the next level. Build up a portfolio of work with smaller freelance jobs, then create your own website to show it off and bring in a steady stream of clients.

2. Resume/cover letter writing – It’s a tough truth to swallow, but a standout resume and cover letter can make all the difference when you’re applying to a job. While listing your career accomplishments might seem like an easy task, the fine art of “humble bragging” eludes some of us. Get hired to help others get hired by writing stellar CVs. Capitalize on the increasingly important social media branding bandwagon and offer to fix LinkedIn profiles as well.

3. Affiliate marketing – If you’re a person that loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of them are willing to share a portion of their profit with persuasive individuals that will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.

[Business Idea Generator]

4. Health/nutrition coach – When it comes to nutrition, Americans seem to have a mental block: According to the Centers for Disease Control nearly 70 percent of the adult population is overweight or obese, and many people that want to lose weight and eat better simply don’t know where to start. You don’t necessarily need to be a registered dietitian (RD) to offer meal plans and diet counseling to your client base, either. With the right combination of personal support and nutrition and exercise knowledge, you could be helping people get healthier through your online service.

5. eBook author – Have a ton of knowledge on a particular subject that you want to share with the public? With e-readers becoming more and more commonplace, self-publication is becoming a reality for many writers who might never get picked up by publishing companies. With the right marketing tools, you could successfully publish your own book on anything from cooking and weight loss to real estate. Inbound Pro’s advice from successful e-Book authors offers tips for writing content that sells.

6. Remote technical support – Many small businesses don’t have room in their budget for a full-time IT employee, so when their systems go on the fritz, they’ll usually call a computer whiz friend or family member. Eliminate their need to call in a favor and offer immediate remote technical assistance.

7. Virtual consignment store – Bargain hunters and thrift store enthusiasts can turn a nice profit reselling their vintage clothing finds. Brand yourself by setting up an independent website as your virtual storefront, but use a managed service like Google Checkout to handle transactions. High-resolution images and catchy copy for your products will make you stand out in the sea of Internet users trying to sell their used items. ICLabs put this startup idea on their list of tech industry trends for 2013.

8. Etsy shop – While you could run a clothing shop on Etsy, this platform is especially suited to crafters who can produce a steady supply of quality handmade items like crocheted blankets or unique painted glassware. Startup costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn orders around quickly, you’ll be making a profit in no time at all. It’s even possible to turn your store into a full-time gig.

9. Teaching online courses – You don’t need a degree in education to teach people how to do something you know inside and out. According to Fox, online course enrollment on the rise, you can help others enrich their lives by offering classes in an area you’re passionate about, like yoga or baking. Create instructional packets and videos for download from a website, or schedule real-time Skype lessons with clients.

10. App development – Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea, there are plenty of software developers looking to collaborate with people on app creation.

How To Make a Blog – Step by Step for Beginners!

Learn how to create a blog step by step for beginners! In this video I show you how to make a blog website using the same technology as fortune 500 companies. This will show you how to make a wordpress blog from scratch!

This will show you how to learn to blog and how to make money with the blog.

12 Most Creative Blogging Content Strategies

If you want to keep your blog fresh and fun for readers, it’s essential that you post creative content. Lucky for you, there are all kinds of ways you can generate blog posts that have the creative flair you want — here are 12 strategies to do just that:

1. Giveaways and contests

What They Are:  A contest on your blog can involve any kind of competition you want, whether it’s asking readers to create a funny commercial for your product, write an essay about why they are the biggest fan of your product, etc.  The second part of this strategy, the giveaway, involves the free products or rewards given out to the winner.
Why They Work:  Contests and giveaways allow you to:
  • Create links to your website (which is excellent for SEO)
  • Increase traffic
  • Promote social engagement
  • Increase brand awareness

 2. Infographics and videographics

What They Are:  Infographics and videographics are visual representations of information. As the names suggest, infographics are in the form of a picture and videographics are in the form of a video.
Why They Work:  Infographics and videographics are excellent blogging tools for many reasons, including:
  • Visual appeal (audience is much more likely to be engaged by an infographic than lengthy text)
  • Quick information access (graphs allow you to take in facts and statistics faster than you could reading through a document)
  • Social media exposure
Essentially, any organization can take advantage of this popular content form. For example, the recovery center 12 Keys Rehab creates infographics and videographicsthat have scored them massive social capital (thousands of pageviews and social shares).

3. Polls

What They Are:  Polls are surveys of public opinion where data is gathered through responses to questions.
Why They Work:  Polls allow you to:
  • Engage your customers and prospects
  • Gain insight regarding customer preferences
  • Receive feedback from customers about your products and services, receive suggestions for further improvement, or source information for an article

4. Webinars

What They Are:  Webinars are interactive conferences or online workshops. HubSpot does exceptionally well with their webinar campaign.
Why They Work:  A few reasons why webinars deserve a place on your blog include:
  • Cost-effectiveness as a marketing tool for your business
  • Increased customer loyalty
  • Generation of new forms of revenue

 5. Challenges

 What They Are:  Challenges are competitions you present to your blog audience on any topic you choose; they can range from “Find the Funniest Baby Picture” to “What is the Best Movie Quote of All Time?”
Why They Work:  Challenges are great for many reasons, among them:
  • Audience involvement
  • Increased site traffic
  • Brand exposure

6. White papers

 What They Are:  White papers are a form of content with built-in marketing messages.
 Why They Work:  White papers come with many perks, such as:
  • Efficient lead generation
  • Opportunity to promote newsletter sign-ups
  • Greater odds of getting more “likes” on Facebook

 7. Free resources

What They Are:  Anything you post on your blog that is useful or beneficial to your audience could be considered a resource; possible examples include templates, lesson plans and activities, user manuals, how-to guides, recipes, etc. Furthermore, free resources should be seen as an extension of your blog, granting your overall site more substance.
Why They Work:  Besides the obvious point that everyone likes free stuff, free resources are effective with regard to:
  • Expanding your fan base
  • Raising brand awareness
  • Promoting customer loyalty
  • Creating something as simple as a badge boosts fan engagement

8. Series and themes

What They Are:  Series and themes are blog posts that focus on a specific topic over an extended period of time. 12 Most is one of the best examples out there!
Why They Work:  Series and themes are helpful with:
  • Establishing your position as an authority in a specific subject area
  • Engaging readers (especially ones with a strong interest in that topic)
  • I think they work exceptionally well for 12 Most because readers have an expectation and writers already have a framework

9. Controversial topics

What They Are:  Controversial topics involve divisive “hot button” issues about which people tend to have strong opinions.
Why They Work:  These topics are great because they:
  • Boost audience participation (people will want to weigh in with comments expressing their opinions)
  • Increased brand exposure — posting about controversial topics is a surefire way to get people talking and raise awareness of your blog. Of course, we run the risk of backlash, but if you’re passionate about a topic it can be a homerun with your readers

 10. Futuristic topics

What They Are:  These topics predict the outcome of certain events and they provide conjecture as to what could happen in the future based on current trends. Examples include: “What is the future of social media?” or “What will our future healthcare system look like?”
Why They Work:  Futuristic topics can:
  • Promote engagement
  • Entice readers to interact, responding with whether they agree or disagree with your prediction
  • Optimize for early-bird searches, such as “iPhone 6” or “PS5”

 11.  Interesting questions

What They Are:  These questions are original and thought provoking, primarily about topics that make readers stop and think for a second. Examples include: “If you had a theme song that played every time you walked into the room, what would it be and why?” or “What is the best piece of advice you’ve ever been given?”
Why They Work:  Interesting questions are effective because they:
  • Promote engagement
  • Increase loyalty (finding interesting questions and content on your blog makes it likely that readers will want to keep coming back for more)
  • Are generally fun!

12. Podcasts and article audios

What They Are:  Podcasts and article audios refer to a form of digital media that’s part of a series of audio, video, or PDF files subscribed to and downloaded through web syndication or streamed through the internet to a computer or mobile device.
Why They Work:  Podcasts and article audios provide a variety of benefits like:
  • Opportunity to strengthen relationships with current readers
  • Flexible options for your audience to take in your blog content (for instance, someone who has a long commute will appreciate being able to listen to your podcast in the car)
You can spice up your blog content through a number of different strategies. Play around to find the ones that work best for you.

How to Create Killer Information Products

In this video Casey Zeman goes into some detail as to why creating your own information product can truly help you establish yourself as an authority in your niche. Not to mention…the income that you can make from your product that can continue to work for you over and over again!

In this video, Casey Zeman talks about Jason Fladlien who is an expert in product creation. We discuss a killer webinar that we did together.

A 12-Step Blueprint for Creating and Selling Your Own Information Product

In August, I created and launched the Ebook Writing Workshop, which brought in $2,474.20.

But the income is not the point of this article. The point is that you can create your own information product rapidly and without getting stuck in perfectionism.

It’s easy to get stuck in the details when you’re creating an ebook, a course, or an online workshop.

I know, because I’ve been there.

I want things to be perfect, and it has been a big problem for me in the past.

However, I’ve come up with a way to bypass all of that.

And in this article I’ll share a 12-step process for how I do that.

Keep in mind that this is just one example of you can create and sell an information product. I’m constantly experimenting and learning, so things change over time.

But as you keep reading, you’ll see what it can look like, and that will help spark ideas of your own.

What is an Information Product?

Before we dive into the blueprint, let’s briefly cover what an information product is.

To me, an information product is simply a term for teaching something via products, which could be delivered as text, audio or video.

My Ebook Writing Workshop uses text, audio and video, and it’s currently delivered via email.

This will most likely change in the future, but that’s how I do things right now, and it works extremely well.

Now let’s dive into the process for rapidly creating an information product that sells.

Step 1: Pick a Problem to Solve

In order to sell an information product successfully, you have to solve a problem.

I’ve been doing this for a while, so I knew that people wanted to learn how to write and sell ebooks. It’s something people have been telling me for years.

If you have an audience, you could survey them, or even offer free coaching calls to a few people to really get into what they are struggling with.

If you don’t have an audience, look at forums in your niche, books on Amazon (and the reviews people leave), or other blogs and the comments there.

Find a problem people have that they are willing to pay for, and solve it.

Action Step: Pick one of the strategies above and see what problem you can solve that people are willing to pay for. It helps if you’re passionate about the subject.

Step 2: Create a Freebie

The next step is to see who’s interested.

For this particular launch, I created an ebook called The Ebook Formula, which I made available for around 14 days.

After that, I deleted it.

I did this to encourage people to take action. It’s easy to put things off when there are no deadlines.

The Ebook Formula was a short report. I created a separate page on my blog, where people could sign-up and grab it.

Action Step: Think about what you can give away that is valuable and relevant to the problem you’re solving. If you help new moms lose their post-pregnancy weight, maybe you could give away a report on the common mistakes, or an interview with an expert.

Step 3: Tell People

Within a few weeks, I had several hundred people on that list. I also made sure to set the right expectations by telling them that I had a paid workshop coming.

I did not have any affiliates or partners helping me. I did all of this internally.

If you don’t have your audience yet, you’ll have to hustle more.

It’s always going to be tough if you don’t have an audience, which is why I recommend building a small audience before you launch your first information product.

Once your freebie is in place, and you’ve got a page up for it. Start telling people. If you have an audience, this is going to be easy.

Action Step: Send people to your freebie. Tell your blog readers. Send an email to your list. Recruit partners or ask friends for help.

Step 4: Get Curious

Before the first person joined my email list, I set up an automatic welcome message with a simple question to help discover what people were having trouble with.

Derek Halpern has a great blog post on how to use simple questions to figure outwhat people want to buy from you.

Here’s an example of the welcome message I used:


Welcome to the exclusive Ebook Writing List.

Here’s the link to The Ebook Formula.


Right-click and choose save as to save it to your computer.

But don’t start reading it yet, okay? ;)

I have a few things to cover first.

 — What’s Coming

On August 20th, I’m opening the doors to the Ebook Writing Workshop.

In it you’ll discover how to create an ebook in 31 days or less.

Even if you don’t think you can write.

Or if you think you aren’t an expert in anything.

There’s going to be some fast-action bonuses available, so the sooner you get in, the more goodies you get.

I’ll tell you about it on Monday!

 — A Quick Question for You

Now, before you start reading The Ebook Formula, I have a quick question for you.

This question will help me deliver some nice exclusive content in the coming weeks.

The question is this:

What is your biggest obstacle/frustration/problem with writing and selling ebooks?

Thanks in advance for answering this.

If you have any questions, just hit reply and I shall be at your service, okay?

All the best,

Feel free to copy that and use it as you wish.

When people reply, I’ll often ask follow-up questions and try to learn more. I want to get the juicy specifics of what’s holding people back.

Action Step: Set-up your email welcome message with a question, so you can learn more about what people are struggling with.

Step 5: Develop Your Promise

The next step is to develop a promise for your information product.

In other words, what will people get if they apply the information in your product?

In my Ebook Writing Workshop, people learn to write and sell an ebook in 31 days or less.

Your promise doesn’t have to be huge, but it does have to tell people what they can expect. The bigger the result you can promise, the better, but you don’t want to enter hype-land.

Making a promise will make you uncomfortable, because it puts the pressure on you. Make a promise you know you can deliver on and go from there.

Action Step: What result can people expect if they buy and implement what you have? This can be tough and scary, but it will make a world of difference once you sell it. If you aren’t confident in what you have to sell, why should anyone else be?

Step 6: Create Your Course Outline

By now, I have a pretty good idea of what people want, but I don’t rely solely on the feedback I get, because people don’t always know what they need to reach their goal.

In my Ebook Writing Workshop, I have one goal, and that is to help them take action and get their ebook done.

I use the feedback I get, but I also use the experiences I’ve gained throughout the years, and I boil it all down into simple, actionable steps.

The biggest mistake you can make at this point is to start adding in information that detracts from the main goal.

More information is not better, because the more you have in there, the more overwhelmed people will be, and the less action they will take.

Action Step: Open up your favorite word processor. Write your promise at the top. And start outlining the steps you will need to cover to get people to their goals.

Step 7: Outline Your Sales Page

Next, I write my sales page.

I used to dread writing sales pages, but now I view it more like writing a long article. I guess that’s what happens when you write a dozen of them.

The trick is to not try and write them from scratch. Most sales pages follow the same template, so find a sales page you resonate with and use their structure.

I’ve used almost the same structure for all of my workshops, so I just take a look at the previous workshop sales page and use it as a springboard.

Action Step: Find a sales page you resonate with and use it as a starting point for your own. Look at the structure and fill in your own words.

Step 8: Draft Classes

A mistake I made with my first workshop was to wait too long before I started working on my first class.

On one occasion, I had to release a class on Monday, and when Sunday came rolling around, I hadn’t gotten anything done.

I had to spend the whole day creating the class, and it wasn’t fun, but I got it done. Ah, the power of deadlines.

Since then, I’ve started drafting my classes ahead of time. I leave myself wiggle-room so I can add in material depending on what people want.

Drafting ahead of time allows me to fill in most of the information I want to cover and it eliminates a lot of the stress.

Action Step: Start jotting down ideas you have for your classes. Create outlines, fill them in, and add ideas as you get them.

Step 9: Build Buzz

Building buzz is something I dismissed for a long time.

I assumed people would buy my information product if I just put it out there and it was good, but it doesn’t quite work that way.

People miss emails. They’re busy. They don’t understand what’s happening, or what you’re offering.

There are so many reasons why people don’t buy, even when they want to buy.

You have to tell people what’s coming, when it’s coming, why it’s important, and what they should do about it

And you should do it several times.

You see this with Hollywood movies. They start building buzz many months, sometimes years ahead of time. They release short trailers, long trailers, and other goodies to get people excited.

So what can you do?

Tell people 2-4 weeks before you launch what you’re working on. Start dropping hints and give more and more details as you get closer to launch day.

Action Step: Tell people on your interest list what’s coming, when and how it’s all going down. And do it several times in different ways.

Step 10: Launch

Once I’ve got everything in place, it’s time to launch. And I say in place lightly, because nothing is really ever in place.

Launching information products this way is both scary and exciting, because you’re slapping perfectionism right in the face.

By building buzz, your audience should already know when the launch is happening and what’s going to happen.

Before launch day, I make sure everything is working. I test all the links, make sure the payment processor is up to par and that it’s redirecting people to the right place.

On launch day I send out an email and tell people that it’s open.

Action Step: Send everyone on your list an email and announce your launch. And remember to follow-up, because people don’t always take action right away.

Step 11: Get Feedback

As I take my customers through my workshops, I ask them for feedback.

I let them know that if they have any questions, problems or random comments, they can shoot me an email.

I do this because I want to know what’s missing, so I can make my product better.

If someone complains, I listen to them. I ask for more details, because I want to get better, and I want to help people get results.

To do this, you have to leave your ego at the door, because the ride can get bumpy.

Action Step: Constantly remind your customers that they can email you. Encourage them to ask questions and leave feedback, because that’s how you’ll improve.

Step 12: Create Home-Study

Once you’ve taken people through the first round, take a deep breath and pat yourself on the back, you’ve just created your information product.

What I do at this point is make it into a home-study.

I’ve already done this with the Find Your Niche WorkshopLaunch Your Lifestyle Business Website and the Article Writing Workshop.

I gather all the materials, make sure they look good and tie up any loose ends, I then make it available to the world.

I now have an information product that anyone can buy at any time.

I’m amazed at how quickly I can create high-quality products just by setting deadlines.

Action Step: Wrap everything up, make sure your customers are happy, and create your first home-study. And voilá, you now have your own information product that you can keep selling over and over again.


Creating and selling your own information product takes a lot of work, which is why most people never do it.

But the rewards are amazing.

If you’re serious about turning your passion into a real business, one of the best ways to do it is to create your own information products.

Your first product will never be perfect.

Instead, look at it as an experiment. You’re learning the process. You’ll make mistakes, but you’ll also get better.

I’ve created dozens of products, and I’m still learning. I’ll never stop learning.

I constantly want to get better and help my customers get better results.

You’ve just read a lot of information, and it may be overwhelming, so take just one thing from this article and apply it.

10 Surefire Content Ideas That Will Make Your Site A Link Magnet

We know that, for your site to get to the top of the search rankings, you’re going to need to attract links – and lots of them.

One of the best ways of attracting links is by creating fantastic content. Which, almost certainly means lots of content, lots of promotion, and lots of ideas. In other words, the three Ps of blogging success.

  • Post regularly
  • Post great content
  • Promote it

But, before you get anywhere near one of those Ps, you’ll want some great ideas that will appeal to your audience – and often that’s no easy feat.

So, to get you started, here are 10 sure-fire content ideas for your blog.

The aim of your marketing is to get customers to know, like and trust you. A great way of doing that is to answer customers’ questions.

Chances are that if one customer asks you a question, many more will have the same query.

You can find questions from your email inbox, with your customer service team, by asking your customers, or by using the question filter in Wordtracker’s Keywords tool.

Writing about your company’s history can be a great way of inspiring employees and a great way of attracting links, too.

… or a really well told story about how your company was founded, and why, will naturally attract attention and links for many months to come.

Story-telling is an innate part of being human. Stories help us organize information, convey emotions and build community.

You can bring your products to life by showing how real people use them – and the benefits they bring.

Case studies also provide social proof that other people are using your products, hence making them an even more attractive commodity to prospects.

Making mistakes is an inevitable part of running a business.

Admitting to your mistakes and poor choices takes honesty and bravery.

By admitting to yours, you’ll appear more accessible, more likeable.

By doing so, you’re subtly demonstrating your experience and expertise.

Even the biggest brands are capable of admitting their misdemeanours, like Forbes for example:

Readers respond well to lists. The structure and easy to follow nature of lists are what appears to make them so popular.

So, if you can create lists that are relevant to your audience, they’re likely to attract traffic and links.

A list of 101 ideas is fantastic.

You could write about 10 easy ways to solve a problem.

Or expose the top 10 myths in your industry.

You could create a list of experts in your field.This can be a great way of introducing yourself to opinion-formers in your industry. Mild flattery rarely causes harm, and links from these authority sites are particularly valuable.

An easy way to do this is to create a useful Circle of experts on Google+ – and share it.

To get you started, you’ll find lots of shared Circles at

Once you’ve introduced yourself, why not conduct an interview?

Nowadays, you can easily record a Skype chat, or, simply email over a list of questions.

Here’s an approach you could take:

●     Phone or email the person in question with a polite invitation.

●     Explain your website or blog so they can judge whether to grant the interview.

●     Briefly explain who your audience is and why you want the interview.

●     Once the interview’s live on your site, encourage the interviewee to blog and Tweet about it.

Every year, companies spend thousands of marketing pounds sending their employees to exhibitions, seminars and training courses.

Make the most of your marketing spend by turning an event experience into interesting web copy.

It’s easy to Tweet relevant tips during the event, then at the end of the day, collate the tips into an article.

Promote the article to everyone at the event and I guarantee you’ll get good publicity.

Just like Receptional did with our recent article, 198 tips from BrightonSEO.

It’s important to speak in a language your site’s visitors understand. Yet many industries are beset with jargon that only established experts understand.

Write a jargon-busting article that helps industry newcomers to understand what’s going on.

It’s also a great excuse to use keyword rich phrases in your copy without confusing your audience.

We all love surveys.

Journalists love surveys because they contain original research and an easy story.

Readers love surveys that unveil something new and link builders love surveys because they can be a low-cost way of creating great content.

There are two approaches to surveys. First, you can comment on other peoples’ surveys. This saves you all the work of conducting your own.

Or, if your time and budget allows, conduct your own survey. It needn’t be a huge affair. For example, in this post, link builder Garrett French has surveyed 21 other link builders.

The days when it was possible to release a simple video, see it go viral, and get watched by millions of people, are long gone.

But, videos now play a significant role in online marketing; whether they are product videos, about us videos, FAQs, or news-related.

Almost any of the content we’ve discussed so far could be produced as a video.

And we know that Google loves video content, which means it’s more likely to rank well in the search results.

And as with all your content, it’s worth making time to promote it to people in your industry, so you can attain those all important shares and links. So, the easiest way to do this is to:

●     Create and maintain lists of people who might be interested in your content.

●     Link to other blogs from your blog. Outbound links can be one of the cheapest forms of marketing. Savvy bloggers track who is linking to them, or at least, where their traffic comes from. So linking out is an easy way to start a relationship.

●     Creating outbound links makes your first contact so much easier, if you’re able to say: ‘Hi Mr Blogger, I really liked your recent post on widgets and I mentioned it in a recent post of my own.’ It shows a genuine interest in your community.

●     Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.

Too many people think of link building and SEO as an activity that’s separate from their marketing. But that thinking is likely to deliver poor results. All the ideas I’ve mentioned are things you should be doing as part of your marketing – even if you weren’t trying to attract links for SEO purposes.

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