Month: November 2013

EXCLUSIVE interview with Geno Prussakov

Hello my dear readers, 

geno-prussakov-amnavigatorToday our guest is Geno Prussakov – acclaimed author, international speaker, award-winning affiliate marketing consultant, senior editor for the affiliate marketing section of the Search Engine Marketing Journal, founder and chair of Affiliate Management Days conference, and regular contributor to a wide number of industry publications.


Geno reveals in an EXCLUSIVE interview his best Affiliate Marketing Secrets


1. Can you give us a little bit of background about how you get involved in Affiliate Marketing and what led you to become such an Expert?


My path to becoming an affiliate marketer began from starting my own online store. In search for the most effective methods to market my products I discovered affiliate marketing, a way to involve independent online marketers to promote your product while you pay them only when a transaction/conversion happens. With time I got pretty good at managing my e-business’s affiliate program, won a few awards in the space, and started getting proposals from other online businesses to manage their affiliate programs. Since there was not enough time in the day to run both my own online store, and my newly-started affiliate management agency, I had to choose, and went with the latter. In the meantime, I also authored four books, three of which are on affiliate marketing.


2. What is so good about Affiliate Marketing ?


Let me give you two central benefits for the two main participants of all affiliate marketing relationships: the merchant/advertiser, and the affiliate/publisher. For merchants the two main pros are (i) affiliate marketing’s performance-based foundation (as mentioned above, the advertiser chooses what compensation his affiliates will receive, when, and for what online action(s)), and (ii) its universality (the fact that it embraces all online marketing channels, and a number of online ones too). For affiliates, in my opinion, the two key advantages include (i) the ability to sell without having to stock or worry about customer service or fulfillment, and (ii) the freedom that the involvement in affiliate marketing brings when you, finally, go into it full-time.


3. If you start from scratch now what would you do to start to earn $100 a day, thanks to Affiliate Marketing? How long does it take to reach such target?

It depends on the skill-set that you bring with you. If you are an SEO expert or want to monetize the online influence that you have, I’d say this goal is reachable within a matter of a month. With paid search it may, obviously, be achieved much faster.


If, on the other hand, by starting “from scratch” you mean beginning with no online marketing experience whatsoever, it could take a few months. Much will be conditioned by the time you are willing to invest in learning and then putting the knowledge to work.


4. What are the top 3 things that someone should know in order to be successful in Affiliate Marketing?


(i)      Realize that there’s no such thing as get-rich-quick success. At least, not sustainable or ethical one.

(ii)    Add value. Customers will appreciate it and buy from you. Advertisers will be happy to have you aboard as an affiliate when you bring them new business. Based on this, you may even ask them for private/higher commissions.

(iii)   Never stop learning. In industry as dynamic as affiliate marketing you must constantly self-educate.


5. What are the secrets of picking up the right product to promote? There are so many to promote


Focus on a niche/area that you already have some knowledge about, and, most importantly, that you are passionate about. This may not be as integral in areas where a lot of automation will take place (like paid search, retargeting, building data feed-powered websites), but it will be greatly important if you rely on copyrighting, content curation, running topical social media efforts, etc.


6. What is the best way to get started ?


Once you’ve learned the basics (my bestselling Quick Start Guide to Affiliate Marketing will help you here), start with the due diligence to understand (a) what advertisers/merchants you will be able to promote, (b) how much they are paying and what their conversion rates are, (c) who you will be competing with as far as other affiliates working in the niche. And then get your hands dirty doing it!


7. Which affiliate networks/sites besides ClickBank do you use?


LinkShare, ShareASale, Commision Junction, eBay Enterprise Affiliate Network , and Avangate – in this order. Among other reputable U.S. ones I recommend looking into AvantLink, Affiliate Window, LinkConnector, and Webgains. When marketing in Europe, consider also: Tradedoubler, Zanox, PaidOnResults,, and OMG.
8. Do you believe that social media can be used to promote affiliate offers? If so, how?


Absolutely! But not by blindly pushing “offers” bombarding people with Tweets and posts about them. As Jeffrey Molander recommends, you want to “design conversations” by listening/monitoring first, and only then participating. In social media marketing the key to success is in being relevant here and now. Only then you be helpful and add value. Only then people listen to you, follow, and buy from you (i.e. through your affiliate links, in our context). Value their time, bring something of substance to the table, and remember to disclose your relationships with advertisers too!


9. How long does it take to really become fully proficient at Affiliate Marketing ?


A lifetime. To become/be 100% proficient in it, you want to improve continuously, adapting to the changes, and responding to the challenges. Becoming familiar with the basics, and crafting the plan for your first steps, however, may take as short as a week.


10. Is it necessary to make a reputation research in Google about the product you are going to promote – to see if there are no complaining of scam? Which networks/sites/services are the most reliable?


By all means you want to research the product/service carefully before starting to promote it. After all, you want the offer to convert, as you will be paid based on the referred conversions. If there are substantial barriers to conversion, you want to spot these prior to even starting promoting the product. Additionally, do your due diligence on the affiliate program itself to see if there is anything with this advertiser that you should be concerned about (e.g.: high reversal rate, late payments, non-compliance with the regulations of the markets where you plan to promote them, etc). Do spend some extra time on such research. You will be thankful later.


As for the networks to consider, see my reply about the affiliate networks above.


11. Will your methods or advice work in any area and for anyone?




12. What are the most important things to track and test when promoting affiliate offers


Three Cs: (i) clikthrough rate, (ii) conversion ratio (i.e. what percentage of clickthroughs convert into the action you are paid for), (iii) cancellation rate. It is a combination of these three that directly affects your affiliate earnings. This formula may also be of use when attempting to estimate/project your future affiliate earnings.


13. How you are emailing your list – are you using promotional emails or make your own? What’s your recommendation?


Always craft your own email copy! Do ask advertisers for those pieces of data that you may not have, or that they are more familiar with; and then embed it into your own unique email marketing campaign.


14. How much experience does a person need to be successful in Affiliate Marketing ?


As mentioned at the outset of this interview, it can range from no experience whatsoever to running an established online marketing agency. Ultimately, previous experience and expertise will affect how quickly you will start making good money, but you may start at any level of professional maturity. Just never stop learning and improving!


15. What niches are best to operate for Affiliate Marketing ?


Obviously, the ones with the most demand, and less competition. But, in reality, with proper effort put into it, any niche can start bringing you a sustainable “full time” income; provided there is demand for it, of course.


16. Suppose I already have a website or blog with decent traffic. How can I use affiliate marketing to monetize my site?


There are several ways existing websites and blogs may monetize their traffic. Here are just a few:


ñ  Contextual monetization (e.g. via tools like Skimlinks and VigLink)

ñ  Topical banners and widgets (e.g. Amazon’s)

ñ  Product reviews (again, mind the FTC’s requirements for affiliate disclosures mentioned above)

ñ  Adding an “online store” (e.g. via PopShops, DatafeedR, or any of these tools)


17. Do you start by choosing an offer, and then building a website/email list/PPC campaign around it, or the other way around (i.e., first build a website or email list and then try to find suitable offers)?


It depends on your starting point. If you already have a website you want to monetize, it will be the latter. If you are planning on building a new site, then – certainly the former. It can work either way.


18. Do you think that super affiliates necessarily need to use PPC to power their campaigns? Or is it possible to make big money with affiliate marketing without using PPC?


There are “super affiliates” that do not do paid search at all. I know of some content producers (bloggers) who make a steady affiliate marketing income of $7,000 a month (and higher) per website.


19. If you had one secret to give about Affiliate Marketing , what would it be?


I don’t have secrets. I am a big believer in sharing everything that I know, as only then I myself have room to grow further. Everything that I know is in my books, blog, Tweets, etc.


20. Do you recommend using pre-selling/review pages promoting affiliate offers? Or do you recommend sending the traffic directly to the sales page of the merchant?


I do recommend pre-selling on your own website. It opens up several opportunities. To name but a few:


a) You can then test and improve based on the results that you register,

b) You can harvest the end-user’s email address (with a basic “newsletter sign-up” mechanism) to market to them directly later,

c) You can even engage in re-targeting,

d) Your income isn’t then as dependent on your relationship with the merchant (you can always switch links to another merchant) or potential changes to their policies where they may prohibit direct linking altogether.


Having said this, I know of super affiliates in both camps: those that land traffic on their own site, and those that stick to DTM (direct-to-merchant linking) relationships.


21. Do I need to spend money (e.g., PPC, paid advertising, etc) to make money with affiliate marketing?


You don’t have to (you can start as an affiliate on a $5 a month hosting and a free WordPress-based website), but with time, as you start receiving profits, it is a good idea to invest into further success.


22. How do I get quality affiliates to promote my own products and services?


Three Rs:


(i)                  Research who is linking to your competitors (whether promoting them directly or via affiliate links),

(ii)                Reach out to influencers in the niche (to attract them to promote your product/service),

(iii)               Rinse and repeat. Ok, the last one was more than one “R.” But you get the idea!


23. What are some of the common problems that people experience in Affiliate Marketing ?


If I had to narrow them down to three, they would be (i) underestimating the effort that needs to be put into it to achieve success, (ii) overestimating their “future earnings”, and (iii) jumping into the water before they are ready to cope with the currents and the underwater reefs.


24. What sort of things can someone do to stay on top?


Read blogs, forums, magazines, listen to podcasts, attend conferences. And do not focus on affiliate marketing resources only. Soak up all knowledge that is relevant to your primary methods of promotion, and the niches you choose work in.


25. Do you lose money on offers while trying to find profitable ones? Is this process inevitable?


Unfortunately, it is. Though, in some cases (e.g. with content marketing) monetary investments can be kept to a minimum.


Just as with any entrepreneurial effort, you will have to invest your time, effort, and money into it. You will waste all three at times (that’s how business goes, doesn’t it?) The key is in staying persistent, learning from the mistakes, replicating successes, working hard, and giving the end-user something for what he will want to come back.


26. What product do you have? How People can benefit from your product? Where people find more information about you and your products ?


Besides the books which I have mentioned in the beginning of our interview, I also provide affiliate marketing consulting and affiliate program management services via AM Navigator. I also run a conference on affiliate marketing for advertisers. It is called Affiliate Management Days, and it is being held bi-annually: once in the U.S. and once in Europe.


27. Can you provide some real life examples of other people, who have followed your advice?

While I cannot give out the names without prior permissions, in the course of the past 12 years I have contributed to the success of thousands of affiliate programs and individual affiliates. You may view our  client testimonials here, as well as on  my LinkedIn profile (under “Recommendations”).


27. How can people contact you?


I am easy to find; just Google my name. But for fastest answers, email, phone (1-703-879-3155), and Twitter are best.


Affiloblueprint: An Honest Affiliate Marketing System

Today, I’ll be reviewing AffiloBlueprint, the infamous step-by-step guide to creating an affiliate marketing website. It was created by Mark Ling, an 8-figure millionaire affiliate. Before I jump into what is included, and whether it is worth it or not, I want to tell you a bit more about Mark’s story – and I think you’ll be very surprised.

Mark began affiliate marketing in college. He was making $3,000 a week in less than a year. He did this by ranking highly in Google search engines, and targeting profitable niches. And this was all great – until one day he got Google slapped, and it instantly started to crash! But Mark didn’t give it up. He decided to give it another go, and this time instead of focusing on banner ads, he decided to put more focus on making money through email marketing. And you know what?

It worked.

It worked so well, that he looked at his dad. He was in a stressful job he hated. Mark wanted to help him do what he was doing – so he created AffiloBlueprint, a system his technically challenged dad could even use. And you know what?

His dad is now retired on a 6-figure income that works on autopilot!

AffiloBlueprint Stips Away The Confusion With A Foul-Proof Guide To Success

AffiloBlueprint is exactly what it says it is – a blueprint. It tells you what you need to do, step-by-step guide to creating an affiliate website by scratch. It contains 12 modules. Each module includes over-the-shoulder videos, PDF notes and homework to complete. At the end of the course, you’ll have a finished website – and, just as importantly, traffic too!

This is great for new affiliates, who still don’t understand all of the steps involved, and need a blueprint to follow. I went through it, and I can personally tell you that Mark Ling’s formula works. And he has left nothing out – it is all there.

Get One-On-One Help With Mark Ling’s Support Staff

Wouldn’t it be nice to have access to someone who can look over your website, and give you suggestions to improve it? Wouldn’t it be nice to have mentors on-hand? When you purchase AffiloBlueprint, you will also get the opportunity to talk with support staff as much as you like! They can give you one-on-one training, help and answers. Other services usually charge hundreds to thousands of dollars for this, making it an absolute steal. On that note…

AffiloBlueprint Will Actually Save You Money And Pay For Itself

Obviously, it will pay for itself by teaching you how to make a money-magnet website. But it will also save you money – right now. As a new affiliate, my guess is you’ve bought lots and lots of products and services, such as web hosting, and SEO tools. All of those things are great – but the monthly expenses add up! One thing I really enjoyed with AffiloBlueprint is it taught me how to do everything using FREE tools. So you can rank websites in Google using FREE tools and services. They even include free website hosting for up to 5 websites for a year!

But AffiloBlueprint Has A Downside – So Be Careful!

AffiloBlueprint gives you everything you need to succeed, but it doesn’t give you a website in your lap. It comes with homework modules, and you have to actually DO the work – otherwise, you won’t even make money. If you want a made-for-you solution, you will need to look elsewhere because this isn’t it. They have purposefully given you the training and not made the sites so that they can offer it for a reduced price.

If You Want A Formula For Success, This Is It

As long as you are willing to do the work and follow the system, you are guaranteed to make a website that is exactly how Mark Ling does it. It is really easy to follow the instructions, and no matter what, you have a 60 day money back guarantee, so you really have nothing to lose. Check it out before the FREE bonuses expire, which are worth $164 by themselves! To find out what they are and to see AffiloBlueprint for yourself, check it out ===>>> here!!

At Last! – Someone who Talks Sense About Creating Your Own Information Products!

medium_box_3dSome time ago I decided that I would like to have my own information product to sell online.
I have been making a small extra income from the internet for some time now by, in the main,
selling other peoples info products or ebooks as an affiliate.

In other words, I felt that if I was going to be using my spare time to sell other people’s info
products and ebooks for a commission, I could just as easily be selling my own ebook and
receive 100% of the sale value rather than the usual 40% – 50% i’d been getting by promoting
someone else’s product.

There was just a few snags. I’m not a techy type person by any means and so I had no idea
whatsoever about how to create an ebook of my own. Also, I had no idea how to create a
professional looking info product, let alone how to get it to market or how to place it for sale
online. All that technical stuff leaves me cold and there was of course another problem…

I had absolutely no idea what on earth I was going to write about!

However , not to be perturbed, I set about trying to find someone that could teach me how
create my own information product and get it up on the internet. Well, I did find a few ebooks,
so I bought the two that looked most likely to be of help.

Having waded my way through both of them over one weekend, I was left feeling very
disappointed. They both left me no further forward, to be honest and both made the whole
process sound complicated and difficult to achieve.

I nearly gave up on the idea, but decided to continue my search for some help in the matter.
I came across one website where a course was being offered that seemed to be what I
wanted….then I scrolled down the page and saw the price…$1,247.00!!!

Madness! I was trying to end up making money and there was no way I could afford that
sort of price. I carried on searching and eventually came across a site that grabbed my
attention straight away.===>>> “The 6 Week Course That Is Changing People’s Lives!”
was the sub headline!

This was another course all about how to create your own information product and get it
online and ready to start earning you a very decent income. But this time it was as if the site
had been written specifically for me. It was exactly what I was looking for. A step-by-step
course that would take me by the hand and show me exactly what I needed to know! The
guy tells a very interesting story on the website that I could identify with.

And, when comapared to the other course I had seen, the best part was the price! It looked
very affordable, especially considering what I would be making in the future from being able
to create as many ebooks and info products as I liked. I went ahead and bought the course.

I found it very straightforward and easy to follow. I read lesson one and carried out the steps
i’d been shown and a week later I was ready for lesson two just as it arrived. I carried on
this step-by-step process and found that it was so much easier than I had been led to believe.

The upshot is, that I completed the course and now have my own info product (and in a niche
that I previously knew nothing about!), and I will be launching it to a hungry audience in a few
days time.

I know full well that there must be an awful lot of people just like me who want to have their
own ebook or information product, but just don’t know where to start.

If this sounds like you, the course is called “Information Products Made Easy!” and you
can find it ===>>> here!!! 

To your success,

Konstantin Petritsyn

High Traffic Academy Video # 4

High Traffic Academy Video # 3

High Traffic Academy Video # 1

My dear reades,

I found the video #2 from High Traffic Academy very valuable and useful therefore I publish this video #1 and will publish Video#3 and video#4 to have the full set

Enjoy to watch, learn and apply,

To your success,

Konstantin Petritsyn

Online Business Ideas For Anyone

Idea 1: Selling advertising
Placing ads and earning revenue from them is one of the best online business ideas as this is the fastest and easiest way to monetize a blog, article or youtube video.

Got a piece of content that is great and attracts traffic? With a conversion rate of about 2%, if you can attract 1000 visitors per day, you get 20 clicks in a day. If each click is worth $1, you earn $20 on autopilot! The passive nature of this method makes it one of the best online business ideas that anyone with a content that attracts high traffic to make full use of.

However, though this is one of the best online business ideas, you need a substantial amount of traffic in order to generate enough revenue from your ads. Is there another way to make money online?

Idea 2: Sell your own digital products
Why is selling digital products one of the best online business ideas? This is because digital products are hot. Your buyers get to download and access the digital products right away, and you, as the seller does not need to worry about delivery. Simply sign up for an automated e commerce system such as ejunkie to get the work done. Need marketers? One of the best online business ideas is to create your own affiliate program. No need to spend time marketing your own product. Simply recruit other internet marketers to market, sell and put profits into your pockets for you, without you doing anything.

Using a marketplace like Clickbank gives you access to thousands of marketers willing and ready to sell your products for you. This is indeed one of the best online business ideas that many online entrepreneurs make full use of.

What if you’re not an expert in any niche? Although creating your own products is one of the best online business ideas, it can be difficult for new online entrepreneurs who are not ready to create their own products yet.

For your own products to sell, you need an existing following and brand, and most new online entrepreneurs do not have these.

However, there is another way, my favorite out of the lot of best online business ideas. And that is selling affiliate products. Selling other company or person’s products can help you earn commissions, but many online entrepreneurs are skeptical due to the low commission rates of most affiliate products.

In order for affiliate marketing to qualify as one of the best online business ideas, it must be able to give the seller a nice profit for every sale. It must be high-priced and offer the marketer a high commission.

Selling a high-priced, 100% commission product is one of the best online business ideas, if not the best.

How To Succed In Affiliate Marketing? – Interview with Roy Carter

My dear readers, Roy Carter InterviewRecently I had an interview with Roy Carter (RC) – successful full time internet marketer, coach, mentor and international public speaker. In this interview Roy is sharing his secrets of making money thanks to affiliate marketing which I think will be helpful to you. Hope you will enjoy, sincerely yours, Konstantin Petrou (KP)   KP: Hello, Roy, Welcome and thank you for your kind agreement to take part in this interview ! Can you give us a little bit of background about how you get involved in Affiliate Marketing and what led you to become such an Expert? RC: Hello, Konstantin, Sure. I actually started out promoting other people’s ebooks as an affiliate, which eventually led to me creating my own ebooks, which then led to me creating online courses in various aspects of internet marketing. My products and the way I was making money online was recognised and I started to get invited to speak at internet marketing events around the world.   KP: What is so good about Affiliate Marketing ? RC: Well, the advantage of affiliate marketing is that, obviously you don’t have to create the product yourself. You get to skip that part and just promote someone else’s product in return for commissions. You also don’t have to deal with customer support issues and suchlike. The fact that you don’t have to create your own product is what attracts people to affiliate marketing, as it allows a quick entry to be making money online.   KP: What are the top 3 things that someone should know in order to be successful in Affiliate Marketing? RC: As far as the top 3 things to know in order to be successful with affiliate marketing, I’d say… 1) Find products to promote that offer higher commissions per sale. Often it can be as easy to sell a higher ticket item as a lower priced item. Even if you make fewer sales overall, you will still be well rewarded for your efforts with a higher overall payout. 2) Don’t try to promote a gazillion things at the same time or your efforts will only be diluted. Concentrate on a particular niche and focus on promoting two or three good products within that niche initially. You can then build out to more products as you go along. 3) Try to promote products that offer recurring payments. That way you make the sale once and get paid every month ongoing while the purchaser continues to remain a member or repeat buyer.   KP: What are the secrets of picking up the right product to promote? There are so many to promote. RC: There is no substitute for research I’m afraid. This is where the initial legwork comes in. However, spending time at the outset to find good quality products and services to promote will pay dividends in the long run.   KP: What is the best way to get started ? RC: Not to sound trite, but the best way to get started is to GET STARTED! A lot of people make the mistake of dithering around wondering what to promote (instead of just getting stuck in and starting to do some research)!   KP: How long does it take to really become proficient at Affiliate Marketing ? RC: That’s a crystal ball question really. Also, it depends on what you mean by ‘proficient’. Some people will feel that they are doing ok if they are making a couple hundred extra dollars a month. Others will feel that they are not proficient or successful in their own eyes until they are making many thousands of dollars a month. As I said before, the more time and effort you commit to a project the faster it will happen for you. Like anything else in life, with affiliate marketing you will get out of it what you put into it in the long run.   KP: Will your methods or advice work in any area and for anyone? RC: Well, there are of course different laws and legislation in different parts of the world, for example there are certain parts of the USA that cannot be affiliates for Amazon due to the laws in different states etc. But of course overall anyone can decide to get involved in affiliate marketing as a great method to create an additional income, that can often grow to become a main income if that’s what the person wants.   KP: How much experience does a person need to be successful in Affiliate Marketing? RC: Again, that would depend on what you mean by successful, to be honest. The more experience you have the more lessons you will have learned along the way though, for sure. You’ll also have learned from your mistakes hopefully and that experience can give you some of the best ammunition to go forward with. It’s just as important to know what doesn’t work as what does.   KP: If you had one secret to give about Affiliate Marketing , what would it be? RC: The biggest thing that made a difference to my own affiliate marketing was when I decided to focus more on promoting products that had a recurring income element to them, eg, membership or continuity programs. That’s when your efforts will escalate because you are leveraging your time much better by promoting those types of products and services.   KP: How do I get quality affiliates to promote my own products and services? RC: Good question! I reveal here how I personally went about getting some top super affiliates to promote my product in the early days, even though they had never heard of me at that time.   KP: What are some of the common problems that people experience in Affiliate Marketing? RC: I think that a lot of people feel overwhelmed sometimes, but that is because they are trying to do too much at one time. They pretty much dilute their efforts because they are trying to promote too many things in too many niches and jump around like headless chickens without ever making any real money because of that. That’s why I teach members of my course in weekly bite-sized lessons that are easy to understand and implement and ideal for people to do who have very little time.   KP: What sort of things can someone do to stay on top? RC: In a word? (Well, two words actually)…Provide Value! Don’t try to shortcut quality content. Give your audience what they want and work hard at doing that. There is too much rubbish around these days, with fake review sites etc. Do proper professional reviews of a product, if reviews are what you want to do. In other words,  go the extra mile and treat your website visitor the way that you would want to be treated if you landed on that page.   KP: What product do you have? How People can benefit from your product? Where people find more information about you and your products? RC:I have a lot of products to be honest, but in terms of affiliate marketing I have helped a LOT of people now with this service  I can also be found sharing some good stuff via my monthly newsletter   KP: Can you provide some real life examples of other people who have followed your advice? RC: Well, through my products and courses and via my mentoring and consulting, I have helped literally hundreds of people, but sure, if you go to Google and do a search for ‘ Roy Carter Fast Track’ you’ll see a few video testimonials there at the time of writing this. KP: How can people contact you? RC: Easy! I provide my direct personal contact details in my newsletter    KP: Thank you, Roy! RC: You are welcome, Konstantin (This is short version in interview, the full one will be released together with my Affiliate Marketing Product).

How To Create Your First Information Product?

It’s no secret that you may feel overwhelmed by not knowing how to create your first information product. I know because it actually took me months to finish my first ebook and start marketing it. The primary reason was I spent too much time trying to make the product perfect.

You’ll find all sorts of information on the internet about how to create your own products. But not many of these sources provide a clear and concise step-by-step guide so that you can get started on creating information products.

Don’t wait to perfect your product as it probably will never be perfect. It is better to just do it.

20 simple ways to get more retweets on Twitter

I’ve touched upon this subject before but thought I’d compile a post specifically aimed at bloggers / writers / content creators.

Many brands are investing in content like never before. They use blogs and social networks to attract traffic, and to encourage people to share their posts.

So what do they need to think about to try to increase the amount of sharing on Twitter?


The art of timing your tweets is one of the most important factors in driving retweets.

Tweet at the right times

This is probably the most important point. There’s no point pushing out tweets when your followers aren’t tuned in to Twitter.

Find out the best times for you to tweet by using tools like Tweroid and Socialbro. Create a publishing schedule with emphasis on ramping up your activity during the most popular times.

Retweet yourself

I used to think it was spammy to post the same tweet twice, albeit at different times of the day. Now, for brands with a global audience, and for bloggers, I consider it good practice.

It may make sense to share content more than once to appeal to people in different territories. Your followers won’t mind so long as you space out the tweets (we typically wait seven or eight hours, to hit new timezones at peak times).

The alternative, for brands / bloggers with an international presence, is to create specific Twitter accounts for specific territories (something I’ll explore in more detail soon).

Avoid publishing tweets in batch

You should always try to leave enough space between your tweets. Publishing three tweets in the space of a minute isn’t a good idea (even your most ardent follower might think twice before sharing three of your tweets in quick succession). Use the Buffer app to stagger your tweets.


It goes without saying that the key to success is to produce compelling content, but what exactly do we mean by that? What actually works?

Be useful / helpful / informative

Readers are likely to share a blog post if it has helped them in some way. They’ll also be more inclined to remember you / your brand, and some of them will become new followers.

Entertainment-orientated posts are good too, especially on Friday afternoons when the brain is shutting down for the weekend (although this, for us, isn’t a peak time for Twitter activity).

Fill the gaps

It is always a good idea to consider the uniqueness of your content. A quick scan around on Google is normally enough, though I’ve also found Twitter Search to be helpful in seeing what’s out there.

If there are similar posts then figure out how to position yours so it is different enough from the rest, to encourage sharing beyond your own network.

Internal linking

It’s really important to point readers at other articles that you have published in the past. If they read two articles, rather than one, then you’re doubling the chances of a retweet (as well as reducing your bounce rates / increasing your page impressions).

Internal linking is great for SEO too. People will share (interesting / useful / entertaining) content regardless of how they find it.

Understand the value of in-depth content

We’ve found that news stories have high bounce rates, while meatier posts are much stickier and have a longer shelf life. They attract the highest number of retweets, while also driving readers deeper into our site.

Write fast, edit slow

There is a link between the time spent crafting a post and the amount of retweets it will generate. I believe in the write fast, edit slow mantra: try to crank out 80% of a blog post in 20% of the time, and then spend the other 80% of your time finessing the post, finding examples and reference material, backing up posts with stats, hunting for internal links, and generally tidying things up.

Lists FTW

People love to skim read, and – partly because of that – they love lists. Last year a large proportion of our most popular (and most shared) content was list-based. And here I am, writing another list…

Avoid errors

It is all too easy to write an article, publish it, and then head out for lunch. Given that thousands of people may read it I think it’s really important to check and doublecheck your work. And then check it some more.

I typically edit an article at least half a dozen times after it has been published. I’m primarily concerned with grammar and formatting, but it goes without saying that your facts must be watertight. You don’t want people to share your post on the basis that it is inaccurate, ridiculous or embarrassing.

Check out my 23 useful rules for online writing, for more pointers.


Linkbait, socialbait, hatebait, statbait… there are plenty of types of ‘bait’ to use in order to attract people to your website. Try to avoid baiting people just for the sake of it, as it can produce a negative reaction.

Learn the 12 sharing triggers

Last year I wrote a post that outlined why people share videos. Videos can be filed under triggers such as ‘shocking’, ‘unbelievable’, ‘controversial’ and ‘uplifting’. These triggers apply to other forms of content too. Tick one or more boxes to increase your chances of success.


Headlines are hugely important…

Witty vs descriptive?

Descriptive headlines work best for search, but I am increasingly of the view that unorthodox headlines stand out from the crowd on the social platforms like Twitter (much in the same way that they used to stand out on Google News). A headline that possesses verve should generate a higher clickthrough rate than one that looks flat.

We know that social media platforms are increasingly affecting the search results so there may be more to life than writing headlines purely for Google. I recently explored ways in which Google might make sense of social signals on Twitter.

The ‘65 character rule’

I always try to abide by the 65 character rule when writing headlines. The idea is to leave enough space for people to append a tweet with their own comments.

Adjectives FTW

It is a very good idea to use adjectives in headlines. They’re persuasive and can give your headline a distinct tone of voice.

They are also great for retweets, as sometimes it appears as if the retweeter has inserted the adjective into the headline (sometimes they do, if you omit them). Powerful.

Question-based headlines

These can really help to kickstart a debate and / or provide some much needed answers (which can form the basis of new posts). Questions can be great for search too, as many people use them as search queries.

Use the right labels

Consider what search queries people are using before determining what headline to use. Google Trends can help you with this.

For example, we can see that people have been searching for the term ‘cookie law’ in the past year, even though the EU e-Privacy Directive is a much broader ‘privacy law’ (cookies are only part of the story).

As such we’ve used ‘cookie law’ as a label, for blog posts and reports on this subject.


There’s more to life than endlessly talking about yourself on Twitter… 

Cultivate relationships

Building out your network is one thing, but the degree to which people will take notice of you is likely to be dependent not only on the quality of the content you create, but also on whether you are an active member of Twitter.

Do you answer questions? Do you involve yourself in conversations? Or is Twitter simply a way of pushing out links?

We know what makes people tune out on Twitter… think about what makes them tune in. Advocacy leads to sharing.

Share other people’s content

This is a good way of getting noticed, especially by influencers who may return the favour. Mix it up: don’t just talk about yourself.

Quality control

Monitor what people say in their retweets. I’m not so bothered about the quantity of retweets, but I do care about the quality.

If you are consistently seeing “rubbish post” appended to retweets, rather than “great post”, then consider tweaking your content strategy, to create the right kind of content for your audience.

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