Month: March 2014

What is Content Writing, How to write an effective content, Best Practice in SEO

What is Content Writing, How to write an effective content, Best Practice in SEO from Girish Kumar

How To Write Fast: 8 Secrets To Better, Quicker Content Creation

Knowing how to write fast is not something women entrepreneurs inherently know how to do, and producing high quality content, writing an article or producing blog content can seem to take FOREVER.

In this video I’ll share 8 secrets for how you can learn to write faster and still create the high quality content that will keep your customers coming back for more.

1. Take a look at your internal dialog before you do anything and really look at the story you are telling yourself about the things you want to change.
2. The two questions you need to ask yourself before writing so that you can reverse engineer your content and get your readers the results they are looking for.
3. How you can organize all of your ideas in one place so you can write faster.
4. The importance of keeping things short and sweet.
5. Why you need to stop everything and create an editorial calendar before writing another word.
6. Why trying to complete the entire writing process at one time won’t help you write faster.
7. Work expands to the time allotted…if you want to write faster you need to set a time limit.
8. Be the vessel, not the source. Allow quality content to come through you and take the pressure off yourself by realizing you’re not doing this alone.

Thanks for watching!

 

6 Content Tips: How To Write When You Have Nothing To Write About

When I tell a client/friend/colleague they need to add X pages of interesting content to their site, I typically hear one of three answers:

  • 3% of the time: “No problem, I’m on it.”
  • 75% of the time: “But I don’t have anything to write about.”
  • 22% of the time: “No one wants to hear about my product/service. It’s boring.”

I’ll ignore the obvious replies, like “If it’s so boring, why does anyone buy it?” or “Then why can you talk about your product for 2 hours at a party?” I understand how tough it can be to come up with material. When you spend all your time working in your business, day in and day out, it can start seeming routine, mundane and so second-nature, you can’t imagine what people would want to know.

Here’s a list of a few ways I come up with material, and how I present them to give the most bang for the SEO buck.

1. Q & A / FAQ Sections

My favorite option can seem like a cop-out, but there are potential clients and customers out there with questions. Answering those questions can give you instant content.

Put a simple form on your website and invite folks to send you their questions. Then write a short article/post about each one. You’re not giving away your products or expertise for free! Your customers will still work with you, no matter how detailed you get.

In fact, in my experience, the more detailed you get, the more likely the reader is to hire you, because they realize just how much work they’d have to do. I’ve been blogging and writing articles for over 10 years now. Somehow, folks still hire me.

Get the most SEO value

To get the most value out of Q & A sections:

  • Link from your answers to relevant services pages on your site, as well as to other answers.
  • Check the phrasing of the question. Make sure the question uses the most common phrasing. If it doesn’t, edit it.
  • Occasionally do a Q&A roundup: a single article, post or page on your site that lists all of the questions relevant to one topic.

2. Post Specifications

If you sell products, post your product specs, in HTML format. Link to the specifications from the relevant product page. That way, folks who want more information can drill down.

Get the most SEO value

  • Do the specifications in HTML format! It’s tempting to use PDF, which indexes fairly well. But you want total control over title tag, in- and outbound links, etc. You can link to a PDF ‘printable’ version.
  • Rewrite any paragraph text. If you’re using the manufacturer’s standard specification sheet, rewrite any detailed text ensure the page is as unique as possible.

3. Transcribe Videos & Podcasts

I’ve written about this before. Send your videos and podcasts off to be transcribed. Then post the transcriptions to your site as articles, or post them on the same page as the video or podcast in question. If you do any internal training sessions of 15 minutes or more, record those and get them transcribed, too. It’s like you’re writing without having to write.

Get the most SEO value

  • If you’ve transcribed a video or podcast, be sure to place the transcription on the same page. That could boost the video’s chance to rank in universal search, too.
  • Edit the transcriptions for readability. Sometimes the spoken word is riddled with slang and incomplete sentences that work perfectly when you’re speaking live. Tweak the language for a few choice key phrases, too.
  • Link like with like. If a transcription relates to a product, link them together. Same with services, Q&A items and specifications. Don’t just throw content up on your site—make use of it.

4. Write About The Funniest Thing That’s Ever Happened In Your Business

Don’t be mean, but write about the silliest, funniest thing you’ve ever encountered in your day-to-day work. I don’t care if you’re a plumber, a purveyor of rubber gloves, a toothpaste manufacturer or a cashier at a grocery store; something funny has happened to you at work.

Example: I worked as a technical writer. What the heck would I write about?

The story: I was once sitting around with my colleagues, joking about what tech writers would’ve done during biblical times. The phone rang, and someone else answered it. She put the person on hold and burst out laughing. “Ian”, she said, laughing so hard she was crying, “It’s someone named Moses.”

And it really was.

It doesn’t always have to be directly relevant.

Get the most SEO value

  • Try to tie the event in to your work somehow. In my case, I was at work, so the tie-in is pretty easy. But there’s almost always some relevant moral or lesson you can extract.

5. Write About The Best Thing To Happen In Your Industry

This is an easy one. Pick a recent event (in the last month – up to a year) that you feel has done a lot for your industry. Write that sucker down. Tell people why you think it matters. Solicit their comments.

Get the most… Oh, you get it by now.

  • Be sure to contact other pundits in your industry. Get a discussion going. You’ll build links, and you might just learn something at the same time.

6. Rant

I don’t know much about this one (cough, lying… cough, cough). If something infuriates you, write down why, and how to fix it.

The only note I’ll put here: Do not publish right away. Ever. Let your rant sit, safe and sound, for 24 hours. Then reread it. See if you were offensive or downright nasty. If you were, rewrite or start again. Being a schmuck is not an SEO strategy.

The Bad News…It’s Still Work

Writing will always be work. But with practice and a sense of purpose, it gets easier. Hopefully, some of the above ideas will prove helpful. If you have other tips, leave them below in the comments. Or, even better, write your own set of strategies on your own website!

picture is courtesy of FreeDigitalPhotos.net

http://searchengineland.com/6-content-tips-how-to-write-when-you-have-nothing-to-write-about-62135

What Is Affiliate Marketing? How To Profit From It? (Robert Kiyosaki‏ explains…)

HOW MAKE MONEY ONLINE WITH AFFILIATE MARKETING USING SIMPLE TECHNIQUES? VIDEO TUTORIAL

This is an extensive step by step course to teach you how to effectively become an affiliate marketer and list builder.

Several sections include homework assignments that you can use to apply your new found knowledge and become an expert at affiliate marketing and list building.

Six Myths About Affiliate Marketing

ID-10035414Affiliate marketing exists because it can be very successful. However, there are quite a few affiliate marketing myths that revolve around this topic.

For those who are unfamiliar, affiliate marketing is a way of rewarding other companies and/or business partners who bring you customers because of their marketing efforts. You can also think of affiliate marketing from the flip-side: If you wanted to be an affiliate company, your job is to bring online traffic and/or customers to businesses and then you get paid for it.

It seems like a win-win situation, right?

While affiliate marketing is great, it’s a little bit more complicated than meets the eye. For this reason, there are tons of different affiliate marketing myths out there surrounding all it entails. Whether you’re a company needing help or someone looking to start a business, it’s important to understand these affiliate marketing myths before diving into this marketing method.

Top 6 Affiliate Marketing Myths

Below are six of the most common affiliate marketing myths as well as reasons why these myths might exist. As a side note, most come from the point of view of someone trying to get involved in affiliate marketing as a business (as opposed to for their already existing business).

1. It’s Difficult to Get Involved with Affiliate Marketing

Affiliate marketing is something that virtually anyone can do if they put their mind to learning how things work (even learning as they go).

It doesn’t take a ton of money or a ton of experience, just a desire to get involved and the ability to really learn.

2. Affiliate Websites Don’t Require Much Management

This myth actually goes against the last myth (it seems that no one knows what kind of work it takes to be an affiliate marketer). Although it’s possible for anyone, it isn’t as easy as setting up a website, putting some affiliate links and banners on that website, and then letting it sit. Google bots don’t like to see this, which means they could very well penalize your site and essentially bring your business to a halt.

You need to have quality content and make changes to your website to improve it in order to be successful, and this takes lots of management.

3. You Should Always Choose the Niche that is the Most Profitable

Many people believe this because they believe that’s how you will make the most money. Of course certain niches that sell products people buy most often have a good chance of being successful, but that doesn’t mean it’s automatic. Although certain niches might be successful for some, they won’t necessarily be successful for you.

You have to really understand that niche. If you don’t, you’re going to have more success picking something you’re comfortable with.

4. You Only Need One Good Affiliate Program to be Successful

This is an affiliate marketing myth that companies looking to get involved in affiliate marketing seem to find quite often. Joining just one affiliate program could work, but you have to remember that your customers are going to compare as they shop. You want to work with a few different programs that compliment each other.

For example, if you’re a dentist you may want to market toothpaste as well as dental services.

5. Consumers Don’t Like Affiliate Marketing

Sometimes it can seem like affiliate marketing is an extra step and will therefore annoy consumers because they can just go to eBay or Amazon instead. However, it is important to realize that customers want information about certain products and they want to shop around the Web.

In other words, they don’t want to go straight to Amazon or EBay, they actually want to visit your website.

6. Affiliate Marketing Won’t Last Much Longer

Last but not least, this is probably the most popular affiliate marketing myth and it goes right along with the last myth. Because Google algorithms are changing and putting less value on sites that offer more links than quality content, it’s safe to say that affiliate marketing has had better days. Still, it has not lost life and surely won’t for a long time to come.

It’s still successful and still makes sense – and Google sees that as well as consumers.

Do you have any additional affiliate marketing myths to add to the list?

picture is courtesy of FreeDigitalPhotos.net

http://smallbiztrends.com/2013/08/affiliate-marketing-myths.html


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