The opt-in page, or squeeze page, is a powerful free marketing tool that helps you connect with your target customers. With an opt-in list of subscribers, you can get your message directly to customers without expensive marketing methods. It’s important that you can get visitors to your marketing website to sign up to your list within the opt-in page. Keep in mind the 5 most important elements of an opt-in page to successfully populate your opt-in list.
The overall look of your opt-in page should not distract the visitor from what you want him to do: sign up to your list. Keep the page short, with minimal scrolling required. Don’t add any other ads or links out of your opt-in page, aside from the button that sends your visitors’ information to your autoresponder.
A strongly worded headline is crucial to draw the attention of your opt-in page’s visitors to read your message and to ultimately fill out the form and sign up to your list. Visually, it has to be eye-catching. The use of bright colors, especially red, gives the impression that what follows is crucial to the reader. Content is also important. Headlines should present the main benefit that the reader will get in exchange for reading through the page and opting-in to your list. This can be the most important value of your product, or your e-book that the user will receive, or how an important problem he has will be solved by what you are offering.
The Benefits List
The benefits list should consist of what your visitors stand to gain by signing up at the end of the opt-in page. They will be more inclined to exchange their email address and personal information for something that will be useful for them. This shouldn’t be a features list of your product or chapter list of your e-book. This section should tout what specific benefits your product or e-book is offering to your reader. Keep in mind what your potential customers need.
The Call to Action
There is only one call to action for an opt-in page: fill out the form and click the button to subscribe to your opt-in list. Even with a form in a prominent position of your page, it is still important to directly tell your opt-in page’s visitors to actually fill in the form. Reiterate this action and remind them of the valuable offers that they will get in exchange for their contact information. You can also offer additional incentives if they sign up.
The Opt-In Box
This element contains the actual forms that the visitor has to fill in to subscribe to your opt-in list. It is best that the information you request will be the bare minimum relevant information for you to be able to give your subscribers what they need. This should include:
* Subscriber’s first and last name
* Email address
* Preferred mail format (HTML or text)
You can also ask for a few more details like age, gender, hobbies, and the like, but only if they relate to the intended purpose of your product. Make sure that the button to click for sending their information is also eye-catching.
With a properly designed opt-in page, you will see more visitors converted into subscribers and customers. You will be able to extend the reach of your marketing efforts for the future products that you will offer. You will have an automatic list of potential customers who are already familiar with your products and will be interested in your future offers. Although it’s potentially time-consuming, a properly designed opt-in page will lead to increased sales and wider client reach.
Sara Staar reports : “Now that we are back from the Internet Marketers Cruise, have caught up on support tickets and stuff, I have had a bit of time to reflect on a few things I picked up and can share with you.
Firstly, Dave and I were out on South Beach having a steak in what was said to be one of Miami’s best steak houses and were on Ocean Drive when we saw a yellow Lamborghini racing off from a set of traffic lights, getting to about 50, and then braking sharply to stop for the next.
Imagine our surprise when we heard that a certain young male pop star had been pulled by the local police a few days later…… driving a yellow Lamborghini….. At the time Dave and I had a good laugh about the psychology of men that buy or hire 200 mph plus supercars and race them on a road that has 30 mph speedlimits !!
Secondly, for us, the cruise was a more relaxed affair this year, not so frantic regarding networking and so forth but still useful.
One hot tip I picked up was that the help desk represented the best opportunity to interact with your most keen customers, and having processes and systems and a positive approach could really be a positive benefit.
Another tip was that there is a way to use paypal as a sort of autoresponder, ie you can contact people who have purchased from you via paypal – because it stores the email address….
If you want to see the video I shot on the cruise (its about 1 hour long !) of the HOT TIPS session they see below. ”
If you are familiar with ClickBank, you are likely aware of the concept of Thank You pages. These are web pages shown to customers after they purchase a product. Typically a Thank You page will contain instructions about how to download the product and get support from the vendor.
Most people tend to think of Thank You pages as simply being the necessary delivery system for online products. However, in this article, I hope to show you how a cleverly designed thank you page can reduce refunds and charge-backs, improve the customer experience, increase sales, and boost profits….
Cut Down on Piracy
One of the best ways to prevent loss of sales is to make sure people are not downloading your product for free.
There are people who claim pirates would never buy your product anyway, and therefore fighting piracy is a waste of time and energy. I beg to differ. My own view, backed by years of experience releasing products with different levels of protection, is anti-piracy efforts can make a huge difference in your sales.
While the truth is there are some hardcore pirates who would never buy your product, there are countless people who will pirate if given the opportunity (or temptation), especially if they feel many others are pirating your product.
One of the most common way ClickBank products are pirated is through Thank You page theft. Basically what happens is one person gets hold of your Thank You page’s URL and then shares the page with one, two, or several thousand of their “friends” who can then download your product for free!
Additionally, if your Thank You page is not protected then your page is likely to be indexed in search engines and appear in search results. If this happens, people will be able to arrive at your Thank You page and access your downloadable products without even seeing your sales letter or the rest of your website. Potential customers may not even realize they were supposed to pay for your product!
While ClickBank does recommend using metatags to prevent search engines from indexing your Thank You page, not all search engines obey them. Moreover, metatags won’t prevent someone from posting a link to your Thank You page on a piracy forum – and the posts and pages of the piracy forum will likely be indexed in search engines, and thus easily found by anyone in the world.
Fortunately, there is a way to protect your Thank You pages using a script such as CB Thank You Page Protector. CB Thank You Page Protector is installed on your website, and will protect your Thank You page – each customer has their own individual page which is only accessible for a short time and by a limited number of IP addresses.
CB Thank You Page Protector is not the only product of its kind on the market – there are a few others out there as well that address a similar need, however there are a few reasons why CB Thank You Page Protector is one of your best choices:
CB Thank You Page Protector is easy to install and use. Most scripts require you edit text configuration files with complicated technical settings, or hire an expensive technical wizard to do that for you, but CB Thank You Page Protector has none of those complications – just upload to your website and then follow the on-screen instructions in your browser.
Some scripts will protect your Thank You page from unauthorized access, but will still leave your downloadable files exposed. In such cases, pirates can simply bypass the Thank You page and share the URL of the ZIP, PDF, or EXE file containing your product. CB Thank You Page Protector however uses special links to these files which only link inside the Thank You page, and you can even store your downloadable files in a private folder on your web host which cannot be accessed via the web.
CB Thank You Page Protector lets you customize your Thank You pages to contain whatever content and design you like (some scripts will force you to use their design). In addition, CB Thank You Page Protector can display personalized content (such as the customer’s name or receipt number) in the Thank You page. I’ll explain in a moment why this is important.
CB Thank You Page Protector can send a fully customized and personalized thank you email to each of your customers.
Use Your Thank You Page To Reduce Refunds
Every time a customer is refunded, the money you’ve already worked hard to earn is given back. Every time a sale is charged back, you actually end up in a worse position than if you have never made the sale in the first place since you’ll incur additional fees.
Reducing refunds and charge-backs increases your profits, boosts your affiliates’ confidence, and helps to maintain a good working relationship with ClickBank.
Did you know your Thank You page can make a significant difference in reducing your refunds?
Two common but easy to address causes of refunds are first, customers forgetting what they purchased and from whom, and secondly, customers not knowing who to contact in case of concerns or problems with their purchase.
Here’s how I would address these two issues:
Add text to the Thank You page suggesting customers print a copy of the Thank You page for their records. Stress the importance of the information on this page.
Add text to the Thank You page reminding customers of what they purchased and personalize the page with the customer ClickBank receipt number, and if you like, the customer’s name and date of purchase.
Tell the customer they can contact you if they have any questions or problems, and make sure the Thank You page contains your contact details – including your email address at the very least.
Email Every Customer After Their Purchase
A one-time email to each of your customers after they purchase your product can reduce your refund and charge-back rates. You can also use these types of emails to get valuable feedback, obtain testimonials, and sell additional products to your customers.
Here are some suggestions for your customer follow-up emails:
Thank the customer. In addition to being polite, this also serves a useful purpose in helping build a positive foundation for the rest of your follow-up emails.
Remind the customer of what they have purchased. As mentioned earlier, one of the main causes of refunds and charge-backs is the customer forgetting about their purchase once the bill arrives. Sending an email reminder of the purchase gives your customers something to refer to in case they later forget about the purchase. If you are using CB Thank You Page Protector, you can even include the customer’s receipt number and other details in your email.
Remind the customer you are a real person and give them your contact information. Providing your contact information helps cut back on refunds and charge-backs. You will also find customers are far more forgiving of any hiccups or minor problems you may have if you tell them from the start that you are willing to work with them.
Ask for feedback, comments, and suggestions. Asking for feedback demonstrates to customers you care about them. Additionally, you will find that this is a great way to gather testimonials (if a customer sends you a complementary email, ask them if you can publish their email as a testimonial on your website). Finally, you will get a lot of ideas for additional product features you can add to enhance your offer, and for add-on products you could sell.
Recommend related products. If a customer has just bought from you, the last thing you want to do is immediately hit them over the head with something else they need to buy, so a little bit of grace and finesse is recommended. Remember that a customer who has just bought from you, not only trusted you enough to give you money, but also has their credit card handy and is in a buying mood. So, a careful and genuine recommendation of an additional product that you sell, or an affiliate product can be very effective in this kind of email.
Add an Email Subscription Form
Send new customers a one-time thank you email as described above, but don’t add them to an email list without their consent.
Place your AWeber (or other) email sign-up form on your thank you page. Be sure to tell your customers why they should join your email list – for example to get a free bonus product, or to keep informed of news and updates.
Exit Link Profits
ClickBank recommends you place an exit link on your Thank You page so the customer has somewhere to click after they complete the download process. Most ClickBank vendors simply link to the main page of their website, but there is nothing preventing you from linking to a closely related but complementary product for the customer to possibly purchase.
If you don’t have a second product of your own, you can still make money with this technique: simply use an affiliate link to one of the other 10,000+ vendors listed with ClickBank. Remember, ClickBank vendors can be affiliates too!
Bonus Tip: Tell Your Customers How You Made Your Thank You Page
If you use CB Thank You Page Protector, your thank you page can contain any text or content along with any design you like. By default (although removable), CB Thank You Page Protector will add a small text link stating your thank you page was created using CB Thank You Page Protector. This text link is an affiliate link (containing your ClickBank ID), which means that you can earn commissions by recommending the software to others.
In conclusion, a lot of people believe selling ends the moment the customer gives you money. However, this is where the selling begins! Utilize the tips mentioned in this article and you will be amazed at the overall increase in your bottom line!
People will not buy your stuff on their first visit.The more expensive and/or complicated the product, the more time they need to think and decide.
People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list.
Mistake #1. You don’t use double opt-in
Double opt-in means that after someone subscribes, they get an email with a confirmation link ensuring they want to receive email communications from you.
While you do get a little less subscribers, you actually get people you want on your list. People who click the confirmation link are dedicated and interested enough to complete the subscription process. This in turn leads to higher open rates, clickthroughs, better deliverability and much less spam complaints.
My own personal experiments have shown that if your lead magnets is attractive enough, you’ll get pretty much the same number of subscribers as compared to single opt-in. When I switched T1Q over to double opt-in, I got maybe 5% less subscribers, but open rates shot up three times.
My hypothesis is that by having to work a little bit harder to join the list (one additional intentional click), there’s more engagement and thus you’ll get a larger stake in their mindshare.
Mistake #2. You think more interaction is better
First off, interactions don’t build relationships unless you have shared values. Talking to somebody you have nothing in common with does not make you closer (in fact, you just get more and more annoyed).
So it all starts with common interests and shared values. Once this is place, you can proceed to interactions. However, interactions don’t build relationships.
Even so, there’s no real correlation between interactions with a customer and the likelihood that he or she will become your loyal customer and a brand champion. Still, too many marketers behave as if there is a continuous linear relationship between the number of interactions and share of wallet. That’s why you see many brands sending customers over 300 emails annually (#overkill).
What you need to know is that consumers suffer from cognitive overload. They’re bombarded with messages and choices. The best thing you can do to your business is tokeep everything simple.
Instead of relentlessly bombarding customers with emails and demanding their attention, treat the attention you do win as precious. Don’t waste the attention on a message that doesn’t add value.
Before sending out an email, ask yourself whether it’s going to reduce the cognitive overload consumers feel? If not, don’t send it. There is no universally best frequency to send emails to your list. You have to test it.
How to figure out the best email frequency
The simplest way to test email frequency is this:
Set up 2 email lists (A and B).
A/B test your email subscription forms, so that 50% of the subscribers are added to list A and the other half to list B. Forms itself can be identical.
Now send different amount of emails to each of those lists (e.g. once a month to A and 4x / month to B).
3 months (and/or later) down the line check the stats: compare average open rates, clickthroughs, unsubscribe rates and if you can, most importantly look at the sales figures.
Mistake #3: You don’t know why people unsubscribe
This has been studied a lot. Long story short, people unsubscribe from email lists for 2 main reasons:
irrelevant or boring content (e.g. mainly sales promos),
too many emails.
That’s it. Hence 2 rules for you to ensure a long email relationship:
Email only when you’ve got interesting stuff to say. Don’t send for the sake of sending.
Don’t send too often. More than once a week might be too much (with some exceptions).
Mistake #4: You think using the subscriber’s name is personalization
I’m sure you receive plenty of “Hello, [YOURNAME]” type of emails. Do you feel personally touched? Didn’t think so. Internet is filled with email marketing articles from 2006 saying you should personalize emails with subscriber names. Whoever says that today is just re-hashing the old mantra.
According to a new study some 95% of customers respond negatively when an email starts off with a greeting that includes their name. The study drew from 10 million marketing emails sent to 600,000 customers. That’s a decent sample size. So stop doing it.
Not very personal:
Even when every now and then using people’s name in the subject line might boost your open rates, they will be disappointed when they see it was actually not a personal email.
People are not idiots. They know the difference between actual personal emails and masspersonalization customization. Don’t try to fake being personal when you’re not.
All over the internet you will find websites stating this in one wording or another:
A prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.
It’s referred to as The Rule of Seven. It’s a myth.
The truth is that there is no research to back this up. It’s a well-spread rumor. It’s an attractive idea and you want it to be true, since it’s a shortcut, a sure thing to do to help you to improve your marketing efforts.
It originates from the late internet marketer Corey Rudl who made this observation about his own business, and started to promote it. He even suggested the following schedule:
3 day follow up
7 day follow up
2 week follow up
1 month follow up
2 months follow up
3 month follow up
It’s outright silly to think this schedule is the holy grail of email marketing, or that a marketing observation from pre-2005 era would carry much weight today or that one size fits all.
Do your own testing and don’t assume anything about the magic number 7.
Mistake #6: You stop talking to subscribers once they buy
Relationship doesn’t end with the purchase, in fact it should be the opposite. Too often businesses focus on building relationships with potential customers, and ignore the existing ones.
Since it’s so much easier to sell to existing customers than new ones, I say that’s where your main focus should be at.
You won’t build a relationship strong relationship with emails only. You need them to actually use your products and services, and benefit from them. Once they do and you keep adding more value via email, you’re on your way to creating champions.
I like how Olark is starting the relationship over email. Once you sign up, you get this email from them:
Hi – I saw you just signed up for olark.com, let me know if there is anything I can do to help
It’s short and feels personal. Could have been even sent manually, but you never know 🙂
In any case, the very best thing you can do after they sign up / buy is to continue talking to them. Educate them about your product, give them know-how to get the maximum out of it.
There’s no magic sauce to relationship building. Relationships get built over time by adding value to each other, just like in real life. This value can be many things – teaching and educating, entertaining and informing.
A guy that works in an email marketing company told me this story. He was reviewing the promo email his client wanted to send out and saw it’s a totally dull offer. “Would you yourself want to buy this?”, he asked the client. “Oh… so you mean it should be something people are interested in?”
True story, and not very uncommon. What happens is that marketers send out newsletters and promo emails that don’t add value to their subscribers. The results is that they will sooner or later unsubscribe, and that’s that.
If I had only one tip for building relationships over email, I’d say be insanely useful/cool/entertaining and you’ll do all right.