Category: Information Product

ClickBank – Where Millionaires Belong


ClickBank – the millionaires’ hub. This may sound illusory but it’s real. The site has dominated newscast and magazines this year because of how high profits are earned by many of its users. What is ClickBank and how can one profit from it? Generally, this is one of the largest online affiliate stores with over 10,000 products available in its marketplace.

Widely, the latter is composed of e-books, videos and audios. These products are being sold by both merchants and affiliates. Merchants are those who upload their own products at the marketplace while affiliates are those who sell someone else’s products.

Affiliate marketing is one of the most in demand jobs today because it is simple and easy. Profit also comes fast in this pursuit. Amongst all affiliate marketing sites, ClickBank is dubbed as the site with the highest members of affiliate marketers.

What makes ClickBank so in-demand?

1.) The site is hassle-free – It is very simple to use. “Unlike other affiliate marketing sites, the process of joining ClickBank is very simple. Even a newbie can sign up for an account.” – Jerry

2.) High Profit Rates – The site offers high rates of profit ranging from 10-75%.

3.) Several Thousand Products to Choose from – Thousands of digital products are available for sales. They have over 10,000 digital products you can choose from.

4.) Organization – choosing a product will be fast because they are categorized by feature and popularity

These are only few reasons why the site is used by so many merchants and affiliates. The second reason mentioned above may be one of the biggest reasons why thousands of individuals want to enter the ClickBank affiliate marketing career. But how do you reach maximum sales?

The trick to getting those riches:

1.) The landing page – the page will pre-sell the product you have chosen. The landing page will contain the major features of your product. List at least three features that will help convince your buyers to purchase your product. For example, if you are promoting a hair curling product then you must be able to identify its best attributes. You may put in how fast the product will curl hair; how it will not destroy the hair while curling; and the length of time the hair will stay curled.

In your landing page, do not forget to create an opt-in-box, this will capture your lead and then redirect your potential customer to your promotion sales page.

2.) Submission of Articles – Write good read articles and submit them to as many article directories you can. You can write one to two articles a day, which will make 30-60 articles a month. In the author resource area, include a link to your landing page.

3.) Auto-responder display – post your articles on your autoresponder. This is where fun starts. Keep on doing the same process over and over again, you’ll see that your sales will be consistently high.

This is the way to target consistent high sales at ClickBank. There is nothing more to do but to simply follow these steps over again daily. This is one simple tactic to expedite your profit. Put some time and effort to your marketing and surely you’ll reach your goal in no time.

ClickBank is the way to go. Try these few simple tactics now and be the next biggest ClickBank profit earner.

At Last! – Someone who Talks Sense About Creating Your Own Information Products!

medium_box_3dSome time ago I decided that I would like to have my own information product to sell online.
I have been making a small extra income from the internet for some time now by, in the main,
selling other peoples info products or ebooks as an affiliate.

In other words, I felt that if I was going to be using my spare time to sell other people’s info
products and ebooks for a commission, I could just as easily be selling my own ebook and
receive 100% of the sale value rather than the usual 40% – 50% i’d been getting by promoting
someone else’s product.

There was just a few snags. I’m not a techy type person by any means and so I had no idea
whatsoever about how to create an ebook of my own. Also, I had no idea how to create a
professional looking info product, let alone how to get it to market or how to place it for sale
online. All that technical stuff leaves me cold and there was of course another problem…

I had absolutely no idea what on earth I was going to write about!

However , not to be perturbed, I set about trying to find someone that could teach me how
create my own information product and get it up on the internet. Well, I did find a few ebooks,
so I bought the two that looked most likely to be of help.

Having waded my way through both of them over one weekend, I was left feeling very
disappointed. They both left me no further forward, to be honest and both made the whole
process sound complicated and difficult to achieve.

I nearly gave up on the idea, but decided to continue my search for some help in the matter.
I came across one website where a course was being offered that seemed to be what I
wanted….then I scrolled down the page and saw the price…$1,247.00!!!

Madness! I was trying to end up making money and there was no way I could afford that
sort of price. I carried on searching and eventually came across a site that grabbed my
attention straight away.===>>> “The 6 Week Course That Is Changing People’s Lives!”
was the sub headline!

This was another course all about how to create your own information product and get it
online and ready to start earning you a very decent income. But this time it was as if the site
had been written specifically for me. It was exactly what I was looking for. A step-by-step
course that would take me by the hand and show me exactly what I needed to know! The
guy tells a very interesting story on the website that I could identify with.

And, when comapared to the other course I had seen, the best part was the price! It looked
very affordable, especially considering what I would be making in the future from being able
to create as many ebooks and info products as I liked. I went ahead and bought the course.

I found it very straightforward and easy to follow. I read lesson one and carried out the steps
i’d been shown and a week later I was ready for lesson two just as it arrived. I carried on
this step-by-step process and found that it was so much easier than I had been led to believe.

The upshot is, that I completed the course and now have my own info product (and in a niche
that I previously knew nothing about!), and I will be launching it to a hungry audience in a few
days time.

I know full well that there must be an awful lot of people just like me who want to have their
own ebook or information product, but just don’t know where to start.

If this sounds like you, the course is called “Information Products Made Easy!” and you
can find it ===>>> here!!! 

To your success,

Konstantin Petritsyn

How To Create Your First Information Product?

It’s no secret that you may feel overwhelmed by not knowing how to create your first information product. I know because it actually took me months to finish my first ebook and start marketing it. The primary reason was I spent too much time trying to make the product perfect.

You’ll find all sorts of information on the internet about how to create your own products. But not many of these sources provide a clear and concise step-by-step guide so that you can get started on creating information products.

Don’t wait to perfect your product as it probably will never be perfect. It is better to just do it.

9 Ways To Create an Information Product With ZERO Expertise

Will and I have been putting the finishing touches on the book for SelfMadeU (I talked about it’s conception in The Birth of a Product) and felt compared to share a section on information product creation with you. The following is from the “Money” section where I give a bunch of methods for procuring that potentially slippery stuff. This is part of the bit on information products that I had a ton of fun putting together (and using).  What do you think of it? I’d love to get your feedback in the comments!

you don’t even have to steal – just ask

You don’t need to be an expert [insert topic/skill/anything]  to teach others about [insert topic/skill/anything]. There’s another option: you can channel the experts! Compiling the expertise of others has the following benefits:

  1. You get to create a product you can sell for a bunch of money without knowing anything about the subject.
  2. You can get access to talk with fascinating people that you wouldn’t necessarily be able to spend time with otherwise.
  3. You can use the following of those experts to help sell your product.
  4. You can gain skills and knowledge from some of the smartest people in the field.
  5. You can build a product much more quickly by gathering information than producing it all yourself.
  6. It’s natural to create audio and visual content that sells at a premium to written words.

Pretty compelling, huh?

I’d like to emphasize the importance of the sixth point – audio and visual content sells at a premium to written words. Having an audio version of an ebook will often allow you double it’s price. Adding video to your course or product can boost the price hundreds of dollars. Pricing a product is a whole other topic so I don’t want to dive in too deep here but keep in mind that getting as much video as possible will boost the value of your product.

Pick one (or more) of these nine methods for creating an information product below and make the damn thing!

  1. Interview experts. Record the interviews (audio or video) and then transcribe them. You can also hire someone to transcribe them cheaply using a service likeAmazon’s Mechanical Turk. Now take everything and organize it into a useful product! You will want to extensively interview each person to get specific action-steps that will make the core of your product. Be brave in seeking out your experts – you would be amazed at the people that would be grateful to give an interview. Doctors, college professors, PhDs, businesspeople, authors are all flattered when somebody is interested in what they have to say. Especially authors! They need to sell more books, they need their idea to spread, so help them!
  2. Buy Private Label Rights (PLR) products and revamp them.  These are all products that you can buy, learn from, and then resell. You could buy an ebook that somebody else wrote, re-design it, and then sell it as your own (with your name and picture on it). You could read an ebook and create an audio book out of it. You could buy a bunch and then bundle them. What I’m saying is you can do whatever you want to with them. Check out for some ideas.
  3. Adapt a successful ebook into another language. Hire a translator and resell that thing! Ebooks are becoming a massive market in the world’s most massive market – China.
  4. Steal bits of expertise. Go to a site like and steal bits and pieces from 60 or so articles. This isn’t illegal as long as you keep the author’s “resources box” at the bottom of the piece. You are going to want to use small chunks of information from each piece and in different places. Then go to YouTube and find relevant videos to spice up your ebook. Create a PDF out of the thing and start selling it.
  5. Find popular questions and answer them. Create a questionnaire for your target market asking them about the most frustrating problems they’re having. You can do this by creating a page with some content on it then putting a questionnaire at the bottom. After you have 10 or so popular questions go research them and write the answers. If you’re a true lazy ass – or just efficient – you can hire someone at,,, or similar sites to research and write the answers.
  6. Set up and record a webinar or teleseminar.  Remember that video is ideal. Invite two to three experts. If you use GoToMeeting you can allow participants to ask questions. Have the whole thing transcribed and then put it into a format you could sell.
  7. Film a seminar. You probably aren’t the point of throwing a seminar on your topic yet. However, you could find somebody who is. Then offer to film it and create a product out of what you’ve made.
  8. Screen capture your skills. If there is a skill you have that you can teach people on the computer then record it! You can quickly create a product of you talking your way through any activity on the computer. You can use a free product like or pay for something more professional.
  9. Create an audio course. In six hours of talking you will speak more than 50,000 words – that’s a lot. It takes me six hours to write 8000 words on a good day. The quality may not be the same but the power of speed is most definitely there.

There is a ton of value in putting form to knowledge. Leonard Peikoff’s Objectivism: The Philosophy of Ayn Rand is a great example of this. Rand, the author of Atlas Shrugged, never brought all of her philosophy into one non-fiction volume. While Atlas Shrugged was her magnum opus and supposedly included everything you would ever want to know about Objectivism (her philosophy) it was a novel at the end of the day. Peikoff came along and made his work giving form to her philosophy.

At the end of the day, “everything is a remix“, so don’t be afraid to give old information new form. It can be of great value to you – and great value to us.

Which of these is most exciting to you? Do you have any ideas that aren’t on the list? Post a comment and let us know!

learn and mix and share and learn and mix and share!

How to Create Killer Information Products

In this video Casey Zeman goes into some detail as to why creating your own information product can truly help you establish yourself as an authority in your niche. Not to mention…the income that you can make from your product that can continue to work for you over and over again!

In this video, Casey Zeman talks about Jason Fladlien who is an expert in product creation. We discuss a killer webinar that we did together.

A 12-Step Blueprint for Creating and Selling Your Own Information Product

In August, I created and launched the Ebook Writing Workshop, which brought in $2,474.20.

But the income is not the point of this article. The point is that you can create your own information product rapidly and without getting stuck in perfectionism.

It’s easy to get stuck in the details when you’re creating an ebook, a course, or an online workshop.

I know, because I’ve been there.

I want things to be perfect, and it has been a big problem for me in the past.

However, I’ve come up with a way to bypass all of that.

And in this article I’ll share a 12-step process for how I do that.

Keep in mind that this is just one example of you can create and sell an information product. I’m constantly experimenting and learning, so things change over time.

But as you keep reading, you’ll see what it can look like, and that will help spark ideas of your own.

What is an Information Product?

Before we dive into the blueprint, let’s briefly cover what an information product is.

To me, an information product is simply a term for teaching something via products, which could be delivered as text, audio or video.

My Ebook Writing Workshop uses text, audio and video, and it’s currently delivered via email.

This will most likely change in the future, but that’s how I do things right now, and it works extremely well.

Now let’s dive into the process for rapidly creating an information product that sells.

Step 1: Pick a Problem to Solve

In order to sell an information product successfully, you have to solve a problem.

I’ve been doing this for a while, so I knew that people wanted to learn how to write and sell ebooks. It’s something people have been telling me for years.

If you have an audience, you could survey them, or even offer free coaching calls to a few people to really get into what they are struggling with.

If you don’t have an audience, look at forums in your niche, books on Amazon (and the reviews people leave), or other blogs and the comments there.

Find a problem people have that they are willing to pay for, and solve it.

Action Step: Pick one of the strategies above and see what problem you can solve that people are willing to pay for. It helps if you’re passionate about the subject.

Step 2: Create a Freebie

The next step is to see who’s interested.

For this particular launch, I created an ebook called The Ebook Formula, which I made available for around 14 days.

After that, I deleted it.

I did this to encourage people to take action. It’s easy to put things off when there are no deadlines.

The Ebook Formula was a short report. I created a separate page on my blog, where people could sign-up and grab it.

Action Step: Think about what you can give away that is valuable and relevant to the problem you’re solving. If you help new moms lose their post-pregnancy weight, maybe you could give away a report on the common mistakes, or an interview with an expert.

Step 3: Tell People

Within a few weeks, I had several hundred people on that list. I also made sure to set the right expectations by telling them that I had a paid workshop coming.

I did not have any affiliates or partners helping me. I did all of this internally.

If you don’t have your audience yet, you’ll have to hustle more.

It’s always going to be tough if you don’t have an audience, which is why I recommend building a small audience before you launch your first information product.

Once your freebie is in place, and you’ve got a page up for it. Start telling people. If you have an audience, this is going to be easy.

Action Step: Send people to your freebie. Tell your blog readers. Send an email to your list. Recruit partners or ask friends for help.

Step 4: Get Curious

Before the first person joined my email list, I set up an automatic welcome message with a simple question to help discover what people were having trouble with.

Derek Halpern has a great blog post on how to use simple questions to figure outwhat people want to buy from you.

Here’s an example of the welcome message I used:


Welcome to the exclusive Ebook Writing List.

Here’s the link to The Ebook Formula.


Right-click and choose save as to save it to your computer.

But don’t start reading it yet, okay? ;)

I have a few things to cover first.

 — What’s Coming

On August 20th, I’m opening the doors to the Ebook Writing Workshop.

In it you’ll discover how to create an ebook in 31 days or less.

Even if you don’t think you can write.

Or if you think you aren’t an expert in anything.

There’s going to be some fast-action bonuses available, so the sooner you get in, the more goodies you get.

I’ll tell you about it on Monday!

 — A Quick Question for You

Now, before you start reading The Ebook Formula, I have a quick question for you.

This question will help me deliver some nice exclusive content in the coming weeks.

The question is this:

What is your biggest obstacle/frustration/problem with writing and selling ebooks?

Thanks in advance for answering this.

If you have any questions, just hit reply and I shall be at your service, okay?

All the best,

Feel free to copy that and use it as you wish.

When people reply, I’ll often ask follow-up questions and try to learn more. I want to get the juicy specifics of what’s holding people back.

Action Step: Set-up your email welcome message with a question, so you can learn more about what people are struggling with.

Step 5: Develop Your Promise

The next step is to develop a promise for your information product.

In other words, what will people get if they apply the information in your product?

In my Ebook Writing Workshop, people learn to write and sell an ebook in 31 days or less.

Your promise doesn’t have to be huge, but it does have to tell people what they can expect. The bigger the result you can promise, the better, but you don’t want to enter hype-land.

Making a promise will make you uncomfortable, because it puts the pressure on you. Make a promise you know you can deliver on and go from there.

Action Step: What result can people expect if they buy and implement what you have? This can be tough and scary, but it will make a world of difference once you sell it. If you aren’t confident in what you have to sell, why should anyone else be?

Step 6: Create Your Course Outline

By now, I have a pretty good idea of what people want, but I don’t rely solely on the feedback I get, because people don’t always know what they need to reach their goal.

In my Ebook Writing Workshop, I have one goal, and that is to help them take action and get their ebook done.

I use the feedback I get, but I also use the experiences I’ve gained throughout the years, and I boil it all down into simple, actionable steps.

The biggest mistake you can make at this point is to start adding in information that detracts from the main goal.

More information is not better, because the more you have in there, the more overwhelmed people will be, and the less action they will take.

Action Step: Open up your favorite word processor. Write your promise at the top. And start outlining the steps you will need to cover to get people to their goals.

Step 7: Outline Your Sales Page

Next, I write my sales page.

I used to dread writing sales pages, but now I view it more like writing a long article. I guess that’s what happens when you write a dozen of them.

The trick is to not try and write them from scratch. Most sales pages follow the same template, so find a sales page you resonate with and use their structure.

I’ve used almost the same structure for all of my workshops, so I just take a look at the previous workshop sales page and use it as a springboard.

Action Step: Find a sales page you resonate with and use it as a starting point for your own. Look at the structure and fill in your own words.

Step 8: Draft Classes

A mistake I made with my first workshop was to wait too long before I started working on my first class.

On one occasion, I had to release a class on Monday, and when Sunday came rolling around, I hadn’t gotten anything done.

I had to spend the whole day creating the class, and it wasn’t fun, but I got it done. Ah, the power of deadlines.

Since then, I’ve started drafting my classes ahead of time. I leave myself wiggle-room so I can add in material depending on what people want.

Drafting ahead of time allows me to fill in most of the information I want to cover and it eliminates a lot of the stress.

Action Step: Start jotting down ideas you have for your classes. Create outlines, fill them in, and add ideas as you get them.

Step 9: Build Buzz

Building buzz is something I dismissed for a long time.

I assumed people would buy my information product if I just put it out there and it was good, but it doesn’t quite work that way.

People miss emails. They’re busy. They don’t understand what’s happening, or what you’re offering.

There are so many reasons why people don’t buy, even when they want to buy.

You have to tell people what’s coming, when it’s coming, why it’s important, and what they should do about it

And you should do it several times.

You see this with Hollywood movies. They start building buzz many months, sometimes years ahead of time. They release short trailers, long trailers, and other goodies to get people excited.

So what can you do?

Tell people 2-4 weeks before you launch what you’re working on. Start dropping hints and give more and more details as you get closer to launch day.

Action Step: Tell people on your interest list what’s coming, when and how it’s all going down. And do it several times in different ways.

Step 10: Launch

Once I’ve got everything in place, it’s time to launch. And I say in place lightly, because nothing is really ever in place.

Launching information products this way is both scary and exciting, because you’re slapping perfectionism right in the face.

By building buzz, your audience should already know when the launch is happening and what’s going to happen.

Before launch day, I make sure everything is working. I test all the links, make sure the payment processor is up to par and that it’s redirecting people to the right place.

On launch day I send out an email and tell people that it’s open.

Action Step: Send everyone on your list an email and announce your launch. And remember to follow-up, because people don’t always take action right away.

Step 11: Get Feedback

As I take my customers through my workshops, I ask them for feedback.

I let them know that if they have any questions, problems or random comments, they can shoot me an email.

I do this because I want to know what’s missing, so I can make my product better.

If someone complains, I listen to them. I ask for more details, because I want to get better, and I want to help people get results.

To do this, you have to leave your ego at the door, because the ride can get bumpy.

Action Step: Constantly remind your customers that they can email you. Encourage them to ask questions and leave feedback, because that’s how you’ll improve.

Step 12: Create Home-Study

Once you’ve taken people through the first round, take a deep breath and pat yourself on the back, you’ve just created your information product.

What I do at this point is make it into a home-study.

I’ve already done this with the Find Your Niche WorkshopLaunch Your Lifestyle Business Website and the Article Writing Workshop.

I gather all the materials, make sure they look good and tie up any loose ends, I then make it available to the world.

I now have an information product that anyone can buy at any time.

I’m amazed at how quickly I can create high-quality products just by setting deadlines.

Action Step: Wrap everything up, make sure your customers are happy, and create your first home-study. And voilá, you now have your own information product that you can keep selling over and over again.


Creating and selling your own information product takes a lot of work, which is why most people never do it.

But the rewards are amazing.

If you’re serious about turning your passion into a real business, one of the best ways to do it is to create your own information products.

Your first product will never be perfect.

Instead, look at it as an experiment. You’re learning the process. You’ll make mistakes, but you’ll also get better.

I’ve created dozens of products, and I’m still learning. I’ll never stop learning.

I constantly want to get better and help my customers get better results.

You’ve just read a lot of information, and it may be overwhelming, so take just one thing from this article and apply it.

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